Mudra Institute of Communications, (MICA) Ahmedabad Admission Process

  Ahmedabad   AICTE, Private   ESTD 1991
  Ahmedabad   AICTE, Private   ESTD 1991


MICA Ahmedabad Admissions 2024

MICA’s PGDM admissions process is set to commence alongside the opening of CAT registration. The CAT 2023 registration is scheduled to begin on August 2, 2023, with the examination itself slated for November 26, 2023. Notably, the registration fee for CAT 2023 has seen an increase across all categories. For the general category, the fee has been raised to ₹2,400 from the previous year’s ₹2,300. Similarly, for SC, ST, and PwD candidates, the fee has been revised to ₹1,200 from the previous ₹1,150.

Meanwhile, XAT 2024 registration has already been initiated, with the application deadline set for November 30, 2023. The XAT 2024 exam is scheduled for January 7, 2024.

As the only residential institute in the Asia-Pacific region offering higher education in Strategic Marketing and Communication, MICA Ahmedabad’s flagship program is PGDM-C, which is accredited by NBA and is equivalent to an MBA degree by AIU. The institute also offers a general PGDM course, with both courses approved by AICTE and selection based on entrance tests like CAT, XAT, GMAT, and MICAT. Shortlisted candidates for PGDM-C and PGDM programs are 180 and 36, respectively.

MICA Ahmedabad also offers a certificate course called Crafting Creative Communication (CCC), in addition to offline certificate courses. The institute provides nine online certificate programs in various specialisations, with admission based on an entrance test conducted by the university, followed by a GD & PI.

MICA offers placement opportunities mainly to students of PGDM-C and CCC programs, with the highest package offered being INR 57.51 LPA in the 2022 final placement drive. The institute witnessed the participation of over 100 companies offering placement opportunities in 2022.

MICA Ahmedabad Important Dates 2024

Event Dates
CAT Registration Starts August 2, 2023
CAT Registration Ends September 13, 2023
CAT Admit Card October 25, 2023
CAT Exam Date November 26, 2023
XAT Dates
XAT Registration Opens July 15, 2023
XAT Registration Closes November 30, 2023
Last Date for XAT Application through GMAT / GRE December 31, 2023
XAT Exam Date January 07, 2024 (2:00 PM to 5:10 PM)

MICA Ahmedabad PGDM/PGDM-C Admission 2024

The MICA institute provides a two-year program for PGDM and PGDM-C. The PGDM-C course is available in several specialisations, including Advertising Management, Brand Management, Digital Communication Management, Marketing Analytics, and Media and Entertainment Management.

MICA Ahmedabad PGDM/PGDM-C Eligibility

To be eligible for MICA Ahmedabad’s PGDM/PGDM-C programs, applicants must possess a Bachelor’s degree in any discipline or its equivalent. Candidates who are in their final year of a Bachelor’s degree are also eligible to apply.

MICA Ahmedabad PGDM/PGDM-C Selection Criteria

MICA Ahmedabad uses a 3-step selection process for its PGDM and PGDM-C programs:

Step 1: Entrance Exam Score

Candidates are shortlisted based on their scores in the CAT/XAT/GMAT exams.

Step 2: MICA Admission Test (MICAT)

Shortlisted candidates must take the MICAT, which includes three sections:

  • Section A: Psychometric
  • Section B: Descriptive Test
  • Section C: Four sections consisting of Divergent and Convergent Thinking, Verbal Ability, Quantitative Ability and Data Interpretation, and General Awareness.

Step 3: Group Exercise (GE) & Personal Interview (PI)

Candidates who are shortlisted based on their performance in CAT/XAT/GMAT (50%) and MICAT (50%) are invited for the final selection round, which includes GE & PI.

The composite score for final selection is prepared by assigning a weights to different components as tabulated below:


Weight Assigned









Shortlisting Criteria

Candidates who qualify for Section A of MICAT will be considered based on their performance in CAT/XAT/GMAT exams. Those who meet the minimum cut-off in CAT/XAT/GMAT will be shortlisted for further rounds.

For those who qualify for CAT/XAT/GMAT, their Section B of MICAT will be evaluated.

Candidates who qualify based on relative performance, subject to a minimum cut-off in Section B of MICAT, will have their Section C of MICAT assessed.

MICA Ahmedabad FPM Admission 2024

MICA Ahmedabad offers a 3-year FPM course in 5 specialisations, namely Management, Communication, Marketing, Media & Entertainment, and Digital Marketing. To be eligible for this program, candidates must have a Master’s Degree with a minimum of 55% marks. Foreign nationals and NRIs with non-Indian degrees that are considered equivalent to the qualifications listed with GRE are also eligible to apply.

The FPM admission process at MICA consists of two steps. In the first step, eligible candidates have to appear for a telephonic interview. The shortlisted candidates then have to take MICA’s FPM Admission Test, which is a 3-day process organised at the campus. The Admission Test consists of a Written Test (WT), an Individual Presentation (IP), and a Personal Interview (PI).

The WT is a descriptive test that checks the candidate’s theoretical understanding of communication, their ability to investigate a communication phenomenon, and their ability to interpret data and draw conclusions. Candidates shortlisted after the telephonic interview are informed via email and are required to bring copies of the readings to the WT, as it is an open-book exam. During the IP, candidates present a topic based on their submitted research proposal using PowerPoint presentations. In the PI round, a panel of experts assesses the candidate’s personality and passion for research.

MICA Ahmedabad CCC Admission 2024

MICA Ahmedabad provides a one-year residential program called Crafting Creative Communication (CCC).

MICA Ahmedabad CCC Eligibility: To be eligible for admission to the CCC program, candidates must have a Bachelor’s degree (10+2+3 system) in any discipline or equivalent. Even those in their final year of a Bachelor’s degree program can apply.

MICA Ahmedabad CCC Selection Criteria: Admission to the program is based on a written test, followed by a Group Exercise (GE) and Personal Interview (PI). Candidates are required to take the written test, which is conducted via email within 48 hours. Shortlisted candidates are then invited for the GE and PI. The final selection is based on the candidate’s overall performance.

MICA Ahmedabad Online Programs Admission 2024

MICA provides various online PG certificate programs, including:

  1. Advertising Management and Public Relations
  2. Digital Marketing
  3. Advanced Certificate in Digital Branding & Advertising
  4. Managing Brand & Marketing Communication
  5. Media & Entertainment Management
  6. Digital Marketing & Communication with Specialisations
  7. Business Management
  8. Market Research and Data Analytics
  9. Sales and Marketing Communication

MICA Ahmedabad Online Certificate Programs Eligibility

  • Indian applicants need to have a Bachelor’s degree with a minimum of 50% marks from a recognised university, regardless of their discipline.
  • International applicants, on the other hand, need to have a Bachelor’s degree from a recognised university, without specifying any minimum marks requirement.

MICA Ahmedabad Online Certificate Programs Selection Criteria

The selection process for the MICA Ahmedabad Online Certificate Programs is based on the following criteria:

  1. Marks obtained in graduation.
  2. Statement of Purpose submitted by the candidate.
  3. Telephonic Interview.

How To Apply for MICA Ahmedabad?

The process of applying for admission at MICA involves the following steps:

  1. Visit the official website of MICA
  2. Choose the desired course and click on the “Apply Online” option.
  3. Register and create a new user account.
  4. Fill in the application form with accurate Personal Details and Academic Qualifications.
  5. Upload the photograph and signature as per the guidelines.
  6. Pay the fees using the online or offline mode of transaction.
  7. Review all the details and submit the application form.
  8. It is recommended that the candidates take a printout of the completed application form for future reference.

Registration Fee

The fees for the application form of the different courses available at MICA are:




INR. 1985/-



INR. 2500/-

Online Certificate Program

INR. 45000/-

  • Fees for admission can be paid through both online and offline modes.
  • Online transactions can be done using a Debit/Credit card, while offline transactions can be made by paying the fees in cash using SBI Bank Challan or DD.

MICA Ahmedabad Scholarship and Financial Aid

MICA provides scholarships to students enrolled in its residential programs based on their academic achievements and family income. Presently, scholarships are offered only to those enrolled in any one of the residential programs. The scholarships are valued at up to 25% of the program’s annual fees per student.

Scholarship Criteria:

MICA provides scholarships to students based on their academic performance, attendance, family income (not exceeding Rs. 8 lacs per annum), and other achievements. These scholarships are currently available to students enrolled in any of the residential programs and cover up to 25% of the annual fees for each student.

A total of 19 scholarships are awarded each year, including nine for the first year of the PGD program, eight for the second year of the PGD program, and two for the CCC program. To be eligible for a scholarship, students need to provide income certificates and bank statements for previous years.