The success story of Scam 1992: The Harshad Mehta Story has won the hearts of millions and now reached the classrooms of MICA Ahmedabad. The institute introduced the Scam 1992 case study at MICA Ahmedabad in its Media and Entertainment Management (MEM) course. This addition helps students analyze one of India’s most successful web series from both business and communication perspectives.
Why MICA Chose Scam 1992 as a Case Study
The acclaimed series directed by Hansal Mehta depicts the real-life journey of stockbroker Harshad Mehta and his 1992 financial scandal. It draws inspiration from The Scam: Who Won, Who Lost, Who Got Away by journalists Sucheta Dalal and Debashish Basu. As a result, the show became a massive hit for its storytelling, direction, and stellar performances.
MICA included the Scam 1992 case study to help students explore how content, creativity, and consumer behavior shape the media industry. Moreover, Professor Santosh Patra, head of the MEM department, clarified that the choice had no regional influence. He added that the series stands out as a brilliant example of content success and deserves academic analysis.
What Students Will Learn from Scam 1992
Nearly 50 students from MICA’s MEM course will study Scam 1992 over the year. They will examine storytelling, content strategy, audience engagement, and entertainment economics. In addition, they will conduct interviews, engage in discussions, and learn through real-world insights from media experts.
Furthermore, students interacted virtually with director Hansal Mehta, Applause Entertainment CEO Sameer Nair, and actor Shreya Dhanwanthary. The panel discussed content strategy, creative storytelling, and how audiences consume modern media.
Hansal Mehta explained how research and collaboration shaped Scam 1992 into a success story. Similarly, Sameer Nair urged students to focus on creativity and innovation instead of chasing trends and numbers.
MICA’s Approach to Media Learning
MICA, one of India’s leading communication institutes, combines academic depth with industry relevance. By adding Scam 1992 to its syllabus, MICA reinforces its goal of shaping future leaders in media, entertainment, and communication.
Consequently, the Scam 1992 case study at MICA Ahmedabad blends classroom learning with practical exposure. It encourages students to think critically about storytelling, audience impact, and content excellence.
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