World University of Design (WUD), Sonepat Overview

  Sonepat   UGC   ESTD 2018
  Sonepat   UGC   ESTD 2018

About College

About Our College:

WUD’s BBA and MBA programmes take a holistic approach in moulding students into well-rounded management professionals. In addition to building a student's knowledge base and competencies in the selected area of specialisation, the focus is also on honing their thinking abilities, leadership & life skills. Keeping the focus on applied learning, the curriculum is meticulously designed through research and inputs from leading academicians & industry experts. Learning at WUD is experiential, stimulated with case studies, live projects, problem-solving projects, industry interactions, internship & more. Industry is brought in through various interesting means to ensure practice meets theory in all functional areas. Scores of companies visit campus for various engagements, expose students to thinkers, experts, entrepreneurs & highly committed industry professionals, thereby enhancing their learning experience & making them industry ready.

Pedagogically, students undergo a full general management immersion in the domains of Marketing, Finance, Accounting, Organisational Behaviour, Economics and Communications. Parallelly they work on their chosen area of specialization creating a powerful blend of functional capabilities and competencies in Business Sciences. They can also opt to have a minor specialization in either Marketing, Finance, Operations or HR.

MBA Courses Offered @ WUD 

Design Strategy & Innovation (2-Year MBA)

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

Data Analytics, Artificial Intelligence & Design Thinking (2-Year MBA)

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

Service Design (2-Year MBA)

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future. The programme will prepare students on (a) creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality (b) development & innovation in public service and policy in areas such as transportation, health and education, and (c) speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges. Graduating students will be able to find placements in transport, telecommunications, financial services and retail companies, leading consultancies, government departments and international organisations.

Who can apply for these Programs?

  • Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave.
  • Those who may be directly responsible for product role such as in sales, marketing, operations. Finance or R&D.
  • Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn’t ‘tech’

    Degree & Opportunities
  • WUD provides a UGC approved Degree after completion of the course applied.
  • Career Opportunities: IT, Manufacturing, Fashion, Logistics, Pharmacy, Banking etc have huge teams in Design. With the world moving to a new media era, there will be a huge need for Design Strategists in the above industries.

Contact Information

For more information regarding the course, admission process or any other requirement contact the relevant personnel via

Official website - https://worlduniversityofdesign.ac.in/index.php