Meet Vikas Purohit, a renowned name in the world of business and an alumnus of the prestigious Indian Institute of Management Bangalore (IIM B). He currently serves as the Head of Global Business at Meta India, one of the leading digital marketing agencies in the country. Formerly known as Facebook India. Meta is the parent company of Facebook, Instagram, and WhatsApp. Purohit has been an integral part of the company and has played a pivotal role in the growth of the social media giant in India. Purohit’s achievements have been recognised by his peers in the industry. 

In 2021, he was named one of the top 50 most influential people in Indian e-commerce by the Indian E-commerce Report. He has also been recognised as a thought leader in the digital space, having spoken at several industry events and conferences. Overall, Purohit’s leadership and vision have been instrumental in driving Meta’s growth in India. His ability to build and maintain partnerships and his extensive experience in the technology industry make him a valuable asset to the company. 

In addition to his professional work, Vikas Purohit is a mentor and advisor to several startups in India, providing guidance and support to young entrepreneurs and businesses. He has been recognised for his contributions to the industry, including even being named among the “Top 40 Under 40business leaders by Fortune India in 2017, known for his expertise in business strategy, e-commerce, and digital marketing. 

Vikas Purohit’s journey to success started after he completed his management studies at IIM B in the early 2000s. After completing his BTech in Mechanical Engineering from IIT (BHU) in Varanasi between 1996-2000. 

As per his LinkedIn profile, Purohit began his professional journey as a Management Trainee with Aditya Birla Group in June 2002 and served there until August 2006, reaching the position of Brand Initiatives Manager at Aditya Birla Fashion and Retail Limited. He then joined Tommy Hilfiger in September 2006 as its Head of Business Operations in Bengaluru. In March 2008, he moved to Mumbai as the Head of Retail at Reliance Brands Limited, where he played a vital role in launching the company’s e-commerce platform, Reliance Digital, and expanding its presence across India. Later, from 2013 to 2015, he served as the Director of Seller Services at Amazon India. In this role, he was responsible for building and scaling Amazon’s marketplace business in India. Under his leadership, Amazon’s marketplace business in India increased and became one of the largest e-commerce platforms in the country. He played a pivotal role in developing and executing business strategies for these companies. In November 2016, Purohit returned to Mumbai as COO of Tata CLiQ and was promoted to CEO in June 2018. This was his final profile before joining Meta India. 

Meta India has reported gross advertising revenues of Rs 16,189 crore or around $2 billion for FY22, a 74 per cent year-on-year (YoY) rise, according to the company’s filings with the Registrar of Companies (RoC). Giving him a hefty pay of around more than around 80 lakhs last year. 

Vikas Purohit is a seasoned technology executive with a proven track record of success in the industry. His leadership has been instrumental in driving Meta’s growth in India, and his vision for the future of the digital space in the country is both inspiring and forward-thinking. As Meta continues to expand its reach and impact in India, Purohit’s expertise and leadership will undoubtedly play a critical role in the company’s success.

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