The PGDM-C MICA Ahmedabad (Post Graduate Diploma in Management – Communications) is a flagship two-year, full-time management program focused on Strategic Communication, Media, and Marketing Management. Recognized as one of India’s leading communication management programs, it blends creativity, strategy, and leadership to develop professionals ready for the evolving global media landscape.
The PGDM-C programme at MICA Ahmedabad provides a strong theoretical foundation and real-world skills across disciplines such as brand management, advertising, digital marketing, public relations, and market research. Through case studies, workshops, and interactive projects, students build expertise in strategic storytelling, data-driven communication, and brand leadership.
Key Features of the PGDM-C Programme at MICA Ahmedabad
One of the highlights of the PGDM-C MICA Ahmedabad course is its experiential learning approach. Students engage in live industry projects, internships, and fieldwork that provide practical exposure to the communications and media industry. This hands-on experience ensures that graduates are industry-ready and capable of applying classroom concepts to real-world challenges.
The curriculum includes core subjects like:
-
Strategic Brand Management
-
Advertising and Media Planning
-
Public Relations and Corporate Communication
-
Digital and Social Media Analytics
-
Marketing Research and Consumer Insights
PGDM-C MICA Ahmedabad: Eligibility and Admission Process
To be eligible for the PGDM-C programme at MICA Ahmedabad, applicants must hold a bachelor’s degree in any discipline from a recognized university. While prior work experience is preferred, it is not mandatory.
Admissions are based on the MICAT (MICA Admission Test), conducted twice a year. The MICAT exam evaluates candidates across six sections:
-
Verbal Ability
-
Quantitative Ability
-
General Awareness
-
Divergent-Convergent Reasoning
-
Descriptive Writing
-
Psychometric Test
Shortlisted candidates are further evaluated through a Group Exercise (GE) and Personal Interview (PI) at MICA.
Scholarships and Financial Assistance
MICA Ahmedabad offers scholarships and financial aid to meritorious and deserving students, ensuring that financial constraints do not hinder education. These scholarships are based on academic performance, need, and other criteria defined by the institute.
Why Choose PGDM-C at MICA Ahmedabad?
Choosing MICA Ahmedabad’s PGDM-C programme means joining an institute known for producing industry-ready communication leaders. The program’s unique blend of strategy, creativity, and analytics equips students to excel in diverse roles across advertising agencies, digital firms, media houses, PR consultancies, and brand management teams.
Conclusion
In conclusion, the PGDM-C MICA Ahmedabad program is one of the most reputed and dynamic management courses in India for aspiring communication professionals. With its combination of theoretical depth, experiential learning, and creative exploration, it prepares students for successful careers in the fields of strategic communication, marketing, and media management.
To apply for the MICAT exam, click here. visit the official MICA website. (Note: The last date to apply for MICAT-II is January 17, 2023.)