Business Analytics has become a buzzword in the business world today. Every kind of organisation, from the giant MNC to the start-up, has realised the value of business Analytics and uses it in one way or another to improve business models.

Business Analytics is one-way organisations leverage technology to analyse past and present business data to make strategic business decisions for the future. A business analyst will study the organisation’s raw data and transform it after analysis into meaningful information that the organisation can use to reach its goals and objectives. This information can then be used to develop sales programs and to increase profitability.

Let’s take a quick glance at business analytics and the role of a business analyst!

The Advantage of Business Analytics

Ability to make data-driven business decisions: Business analytics will provide accurate and relevant data enabling an organisation to make smarter decisions. This enables businesses to improve their performance by using data-driven decision-making to generate insights and make accurate projections. 

Gives a competitive edge: Data-driven decisions aid organisations in quickly adapting to customer needs and bringing new services and products to the market ahead of the competition. Data analysis can help identify future trends and gives organisations a way to beat the competition.

Update on customer’s demands: Customers are very fickle. Business analytics aids organisations in knowing how their target market thinks. Marketing analytics, part of business analytics, helps provide valuable customer insight.

Helps organisations gain clarity:  Business analytics helps an organisation understand its business and also the broad industry in which it operates. Business analytics provides clarity, an idea of the competition, and insight into customer behaviours.

Business Analytics is a highly versatile tool and is applied across a range of industries in almost every sector.

When hiring business analysts, employers seek candidates with data literacy skills. Organisations prefer individuals who possess the following abilities:

– Have the ability to use business analytic tools and software

– Have the ability to solve problems analytically

– Are familiar with process modelling

– Have basic  knowledge of IT systems, including databases

 – Possess good oral and written communication skills

– Have the ability to visualise data 

Salary Expectations
The salary range for a Business Analyst in India varies depending on their experience, with those having less than a year up to nine years earning between INR 4.5 Lakhs to INR 15.1 Lakhs annually. On average, the salary for a Business Analyst in India is INR 6.5 Lakhs. However, another estimate suggests that the national average salary for this position is INR 7.0 Lakhs.

This is a very competitive figure, and Business Analysts can see a steady rise in salary as they hone their skills.

Why consider Vivekanand Business School for your MBA in Business Analytics?

Vivekanand Business School (VBS) has quickly recognised the importance of Business Analytics and offers AICTE-approved PGDM with a specialisation in Business Analytics. VBS is the pioneer to introduce Business Analytics as a Specialization, as they have been offering the specialization for the past 6-7 years. The institute’s PGDM course covers the five specialisations including Business Analytics, Human Resource Management with HR Analytics, Banking & Finance with Financial Analytics, Marketing with Marketing Analytics, and Operations and Supply Chain Management with Supply Chain Analytics. The VBS course is tailored to allow students to fully engage in their area of expertise using Big Data and Big Data Analytics.

Features of the Program
The Business Analytics program at VBS consists of around 13 subjects that focus on analytics. Students will have opportunities to work on real-life analytics projects. Furthermore, they will receive an internationally recognised artificial intelligence and machine learning certificate. The PGDM Business Analytics course at VBS provides instruction in statistical programming languages such as R and Python and software and tools like Excel, Hadoop, SQL, Tableau, and MongoDB.

VBS PGDM Program also offers the following added-certification courses in each specialisation:

– Finance – Certification from NSE & IIBF

– HR – Master Certification from SHRM

– Marketing – Certification in Digital Marketing and three  Google Certifications

– Operations and Supply Chain – SAP based ERP Training

– Business Analytics – Certification in Artificial Intelligence Machine Learning 

Placement Opportunities

Placement opportunities in the Business Analytics specialisation are excellent at VBS as the demand for effective and efficient business analytics is strengthening. Opportunities are increasing in roles like Business Consulting, Finance, Sales, Management Consulting, Marketing, Growth, and Strategy.

Among the recruiters are companies like Accenture, Capgemini, Citreous Tech Solutions, GoComet, Axis My India, Crisil, Nielsen and others 

VBS’ Centre of Excellence (COE)  – Business Analytics 

With organisations realising the importance of analysing data and business analytics, they appoint fresh or experienced graduates with skills like computation, analytics, and digital skills.

VBS’ Centre of Excellence — Business Analytics aims to elevate business analytics studies’ standards. 

The COE-Business Analytics has two divisions:

– VBS India Forum For Business Analytics

– Department of Innovation & Research

According to VBS, these divisions give an advantage to the students and the faculty members who have a particular interest in business analytics by offering them the opportunities to share their ideas and thoughts and also showcase their skills and expertise.

The COE will train the students in the latest data analytics, including Hadoop, R programming & Python, and generate ideas buried in the data.

Eligibility and Admission Requirements

To be eligible for VBS’ PGDM program, applicants must have obtained a degree from a recognised Indian or foreign university in any discipline. VBS has a distinctive selection process that evaluates the candidate’s profile. The institute considers the candidate’s academic performance, written test scores (CAT/XAT/MAT/ATMA/CMAT/GMAT/CET), as well as their performance in Group Discussions and Personal Interviews. VBS values all aspects of a candidate’s application.

Vivekanand Business School (VBS), a top B-school in Mumbai, offers an AIU and AICTE-approved PGDM program with an industry-oriented and innovative curriculum.

VBS Mumbai is highly regarded b-school by companies for recruitment due to its exceptional placement record. In fact, the Centre for Education Growth & Research (CEGR) Magazine has recognised it as one of the best Management Colleges in Maharashtra for 2021 & Ranked as 7th amongst Top B-schools in Mumbai as per Times B School Survey 2023. VBS has also received accreditation from the National Board of Accreditation (NBA). Its PGDM program has been approved by AICTE and accorded MBA equivalence by the Association of Indian Universities (AIU). Additionally, VBS is a member of AACSB International, an International Accreditation Body. 

VBS provides a PGDM program in Business Analytics that fulfills the needs and requirements of the industry. The program integrates both statistical programming language tools and software tools, and students can engage in analytics-related projects. If you aspire to pursue a career in Business Analytics, VBS can be your ideal choice, and you don’t necessarily have to be a math genius to succeed in this field.

VBS is accepting applications for the upcoming PGDM batch 2023-25 – APPLY NOW 

If you’re interested in VBS PGDM in Business Analytics, you can learn more about the application process, required documents, and other requirements. Get all your questions answered by following the [Official] Vivekanand Business School – PGDM College in Mumbai | PGDM Admissions 2023-25 | PaGaLGuY, discussion group on PG. Don’t hesitate to check it out and see for yourself.

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