Articles in MICAT

MICAT examination is conducted twice at two different times of the year. The MICAT I has been conducted already in the previous year and the results are out as well. However, MICAT II is scheduled to be conducted in the year 2019. The MICAT or Mudra Institute of Communications Test is the entrance examination conducted […]

MICAT examination is conducted twice at two different times of the year. The MICAT I has been conducted already in the previous year and the results are out as well. However, MICAT II is scheduled to be conducted in the year 2019. The MICAT or Mudra Institute of Communications Test is the entrance examination conducted […]

Every once in a while, life gives you the opportunity to step out of your comfort zone; to really push yourself and live a life that may have seemed so distant at one point. When you are presented with such an opportunity, don’t think twice before grabbing it by the lapels. This is what 180 […]

The potential of time cannot be underrated. Have we ever given a thought to how much a few months can impact us? I hadn’t. Until I came to MICA and felt, for the first time ever, that I really knew myself. MICA is a place that brings out the real you. It is in the […]

Finance? Isn’t working at a bank all about Assets and Liabilities, the boring desk job that MICAns dread. Yes, I thought the same too. But soon I saw myself co-coordinating photo-shoots, making digital & communication strategies and even writing scripts, perceptions changed pretty quickly. Adding to that I had to brief agencies about what kind […]

I didn’t realize how unique MICAns are until my summer internship at NIVEA. My project was to create a go-to digital strategy for the launch of a new men’s grooming range. This required me to undertake market visits, consumer interviews, mystery shop, and suggest innovative consumer engagement ideas. It was a pretty extensive project, however, […]

MICAT Result and Shortlist 2018 has been released. Those who appeared in this exam can check their result by logging on the MICAT website. If you want to gain access to your MICAT 2018 Scorecard, you need to have your login id and password issued to you at the time of filling an application form. […]

Every exam needs planning, a planning should lead to preparation, a proper preparation will lead to success, here in this column we can discuss about the way of approaching the MICAT 2018 examination and we share some common tips here. You need to follow some out of the box tips for doing that, you can […]

In this column, we will discuss about the MICAT 2018 and its facts which you need to know about. Before starting on it, let me tell you all that no exam in this world is a big exam, just deal it like you play a game. Now let us start discussing about the column: It […]

MICA was established in the year 1991. It is the first residential institute in Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. Today, it is said to be the Alma matter of professionals serving in leadership positions in the best- known companies in the world in marketing, band management, research & analytics, […]