For most, life is smooth sailing, accepting what comes next and letting the herd push you, in this so-called race. Not for others. Not for me either. Drowning academics from my first major exam uptill graduation. I was in a situation where thinking to get into an IT-MNC seemed impossible. Also, forgot to mention the […]

If somebody puts a gun to your head today and asks you to predict what questions will come in CAT 2014 , you would be safe in saying – that come what may – Reading Comprehension (RC) is bound to be part of the line up of questions! This simple fact underlines the importance of […]

Well, this is one question I have come across quite a few times while preparing myself for the second phase of admissions into the IIMs. The answer which I am going to present can not be used during your PIs but is not far away from the actual truth for the IIM aspirants in their […]

From all I know, a group discussion means an activity in which all the people in group, not necessarily in same order, and depending upon their choice, give their opinion over the issue being proposed. As soon as all those who want to give their opinions are done, starts the phase of cross questioning or […]

I was watching “Lincoln” and argument of one congressman during the discussion in congress on 13th amendment drew my attention. It was something like that “We are trying create law to give equal status to those whom god has created unequal” and there was huge applaud on that statement. God has created unequal???? First question […]

‘IIM huh?’ mocked my classmate Vatsa when he yesterday found me studying during break time. ‘IIMs are beyond our reach mate.’ I replied. ‘Be positive man, nothing is impossible.’ replied the optimist within a fraction of a second. I could not consider his reply anything other than a mere illusory perception. His beliefs actually are […]

I am one of those who took the entrepreneurial route right from college. People ask me if it was the right thing to do since I didn’t have any industry experience at the time. There are 2 rational reasons I think it was great to start right in college: 1. Investment was very low: In […]

The crowd outside wanted to know how stable the market was and where they should dump their money. I sat inside, cool, calm, unaffected with the noise outside and the discussions as to why I chose to be the CMO and not the CEO of the $ 100 billion firm, the technician was setting up […]

Business Ethics is an important course in any MBA program. Its importance has only increased in the last couple of decades because of the series of high profile corporate scams and scandals where ethical lapses by the senior executives were found to be the major cause. The challenging times that we have on our hands […]

Indian Film was predominantly marketed by various offline mediums like TV, Radio, Outdoor & PR where majority of the ad spends were skewed towards such mediums. But lately with the advent of Social Media into the movie marketing landscape the pre-release promotion of a movie has morphed completely. Major Social Media platforms like Facebook, Twitter, […]