Symbiosis School of Media & Communication (SSMC), Bengaluru Overview

  Bangalore   UGC, NAAC   ESTD 2009
  Bangalore   UGC, NAAC   ESTD 2009

About College

Symbiosis School of Media & Communication (SSMC), Bengaluru established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India) Accredited by NAAC with ‘A’ Grade. SSMC has carved a niche in the field of Media and Communication education through its 2-year full time MBA program in Communication Management. With an industry – oriented contemporary curriculum and specializations in Advertising, Public Relations and Media Management, learning at SSMC-B is participatory and holistic in nature. SSMC-B’s MBA (CM) program has an impeccable reputation as it has been designed to raise the bar of learning, encompassing the best of practices and trends in the field, enabling the students to build upon their existing knowledge through a spirit of enquiry, creativity and innovation. The program is bifurcated into four semesters. In the first semester the students are introduced to common courses in media and management as well as introductory courses in the specialization areas such as Advertising, PR and Media Management. In the second semester the students are introduced to core modules exploring key elements of business management and also study media issues in depth. Unique modules such as Digital Media Management; and Branding and the Media explore the very latest developments in this dynamic industry. Followed by an intensive internship to work in the fields applying the theoretical knowledge they have learnt in the preceding semesters. The third semester allows students to choose from one of the three streams – Advertising, Public Relations and Media Management. Through the academic rigour and the interactive teaching-learning process, students gain knowledge and skills and equipped to innovatively plan, design, evaluate and produce marketing communication projects embedded with new media technology. The fourth semester includes courses at an advanced level in the three areas of specialization such as advancRead More

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