A Six Sigma quality certification endorsed by the Forbes magazine, a fan club that includes Prince Charles and Richard Branson; this guest lecture was sure going to be unlike any other NITIE students have had on campus. The speakers were not the normal pinstripe suite clad swanky corporate types who are often spotted in B-school auditoriums. Instead, they were two humble rustic gentlemen dressed in a dhoti and wearing a Gandhi cap. Mr. Raghunath Munde and Mr. Gangaram Talekar, President and Secretary respectively of the Nutan Mumbai Tiffin Box Suppliers Charity Trust or the dabbawallas as they are fondly known, held NITIEns spellbound with their narration of how a motley gang of 5000 ensures the prompt delivery of over 2, 00,000 lunch boxes every day in the bustling metropolis of Mumbai.
Here is a clutch of statistics that reveals the task that the dabbawallas are up to.
· History : Started in 1880
· Avg. Literacy Rate : 8th Grade Schooling
· Avg. area coverage : 60 Km per Tiffin Box
· Employee Strength : 5000
· Number of Tiffins : 2, 00,000 Tiffin Boxes i.e. 4, 00,000 transactions every day.
· Time taken :3 hrs (
· Cost of service : Rs. 200/month
· Turnover : Rs. 50 crore per month approx.
As Mr. Raghunath Munde took the students through the intricacies of their supply chain, students marvelled at the complex organizational dynamics in place. The dabbwallas are extremely disciplined. Consuming alcohol while on duty attracts a fine of Rs. 1000. If found guilty more than twice, the dabbawalla’s contract is terminated. Unwarranted absenteeism is not tolerated and is treated with a similar fine. The Gandhi cap serves as a potent symbol of identification in the crowded railway stations. Not wearing the cap attracts a fine of Rs. 25. Selection of new dabbawallas is done very carefully. Only after the antecedents of the applicant are thoroughly verified is he taken into the fold for a six month probation.
As management students NITIEns learnt a lot from the dabbawallas. They shattered the myth of technology being indispensable to solve complex problems. Their incredibly efficient supply chain that incorporates advanced concepts such as reverse logistics and multi-level coding is worthy of emulation by modern day FMCGs. However, the most enduring lesson that the dabbawallas left them with is to place the customer ahead of everybody else. It is said that when Prince Charles expressed a desire to meet them during his visit in 2003, the dabbawallas requested him to schedule the meeting such that it did not hamper their mid-day delivery deadlines. With that one act the dabbawallas showed the world that “the customer is truly the king!”