I didn’t realize how unique MICAns are until my summer internship at NIVEA. My project was to create a go-to digital strategy for the launch of a new men’s grooming range. This required me to undertake market visits, consumer interviews, mystery shop, and suggest innovative consumer engagement ideas.

It was a pretty extensive project, however, our professors were constantly available in case we needed their advice; my batch mates were extremely supportive when I floated surveys or needed advice; and most of all, my lectures and sessions at MICA were of tremendous help.

The essence of sports, theater, music and a rich culture encourages all of us to think differently, challenge established norms and stand-up for what we believe in.

Name :  Amruta Karkare

Batch : PGP 24

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