Professor Gaurav Sood is a Brand evangelist, researcher, educator, speaker and columnist with a 2 decade practice creating strong brands. He has been an integral part of developing and managing Marketing & Integrated Marketing Communication for Global brands in India, Germany and USA. He has carved out a niche as a brand strategist and pioneer in the fields of brand research.

He has seen the changing face of global media & advertising and contributed immensely towards rejuvenating and giving a fresh perspective to Brand Communication to major corporate players in the realms of Engineering, IT, Telecommunications, FMCG, Consumer Durables and Media Marketing – both in India & USA.

Gaurav’s research work has towered over the field of “Doppelganger Brand Imagery” and his articles and case studies has been published in leading Academic Journals and Business and Marketing Magazines. His work has also achieved remarkable acceptance by academicians and practitioners across multiple fields.

He is an alumnus of Emerson College, Boston, Institute of Management Technology and Panjab University and currently pursuing Doctorate in Marketing. He is also an avid blogger about all things Brand. He keeps his own blog brandmartini as well as guest blogging for other highly reputable digital publications and social media.

He is a Professor Marketing & International Business at Faculty of Management Studies, Manav Rachna International University.

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