Important management lessons from Mr. Narendra Modi’s campaign

After executing some well planned and undeniably stupendous efforts, Narendra Modi has bagged the country’s most sought after and highly responsible position- the title of a Prime Minister. He has swept the Lok Sabha polls in an astonishing manner that left his opponents perplexed. It has been one of the most fascinating victories in Indian history, a story without precedent. The amount of sheer energy that fuelled his campaign was something that was not seen in India since decades. From rural regions to urban hotspots, the Modi wave had paved its way into the remotest of areas. It caused a stir that urged people to think about the possibilities that awaited them after giving him a chance to handle this laudable title. The election dates were announced shortly before the actual procedure would begin. However, it’s an astonishing fact that Modi’s campaign was initiated as early as 2012. Yes, that’s the kind of rigorous and staunch schedule he prepared for himself and his team. Modi’s spellbinding journey from a propagator in 1971 to PM in 2014 is not just the tale of a man who possessed abundant qualities like grit, focus and ambition but also proof that he had the leadership skills needed to draw out a grand vision and then organize, strategize and mobilize to win. Some important business and management lessons can be drawn from Narendra Modi’s euphoric success. Here are some of the most essential ones:

• Define your goals and ambitions clearly: Rarely in Indian elections have we come across any candidate clearly and distinctly stating what he wants and hopes to achieve if he does succeed in attaining the coveted position. While others acted comparatively coy, Modi has always been clear about wishing to be the Prime Minister. This is one of the main reasons why many voters were clear about giving him a chance. Similarly, from an organizational point of view the process of identifying and clearly depicting your objectives and goals is an important to attain the trust of your consumers and other key people. It strengthens the foundation of your company in the long run.

• Power of Focus and Planning: Focus is a tool that’s a hidden driver of excellence and Modi is undoubtedly focus personified. Modi’s preparations were on much before he was declared the PM candidate in September and as any turnaround specialist will tell you, speedy planning and implementation are the greatest driving forces in business. Modi’s game was on much before Congress came into the forefront. Like in any critical situation, it was important to focus on setting the right agenda that would ensure buy-in from all stakeholders. CEOs without an agenda are useless, but at the same time, CEOs with a lot of things on their agenda, are also useless. You must have a single agenda, the right one. Narendra Modi’s agenda was economic development and it caught the imagination of the country successfully.

• Understand your target audience well and create a direct rapport with them: Modi was well aware of the pulse of his target audience and what they wanted. His campaign “Acche din aane wale hain” left an impact by capturing the aspirations of his TG and laying out the possible outcomes of his reign in front of them, which the people happily responded to. He also held mega rallies and directly interacted with his audience to gain their trust and create a rapport. These steps are essential for an organization as well. Without knowing your target audience, you wouldn’t be able to acquire important insights that will take your business a step further in the right direction. Creating a bond with your customers is also a crucial move to be trustworthy in their eyes as well as initiate and build brand loyalty. Focus on creating evangelists rather than mere supporters.

• Strike when the iron is hot: This strategy involves understanding when is the right time to make an advanced move and get ahead of your competitor. Modi made this move by highlighting his competitor’s mistakes and failures over the decade while simultaneously highlighting the changes that he can bring about after victory. An entrepreneur or a company should keep a track of his competitors and be ready to up his game when they falter. This will not only help you to acquire their share of consumers and market equity but also send out a clear sign of your proactive capabilities.

• Be a constant innovator and executor: Innovations need to be churned out all the time in this competitive market. Not only did Modi add a strong tinge of innovation to his advertising techniques but also the way his party was marketed. For example: During a BJP rally in Hyderabad, people were charged an entry fee of Rs 5 to listen to Modi’s address. According to him, with this the party is delivering a paradigm shift in the political landscape. The funds from the rally were donated to the flood-ravaged state of Uttarakhand. Similarly, companies can also create a favourable image with product/pricing innovations that make its presence stand out in a valuable way. No matter how great you plan is or how great your team is, everything will go down the drain if you aren’t a good executer. Each and every thing in BJP’s election campaign was well planned in advance. The operations are the core of any business and should be taken care with the ultimate responsibility. These easy yet crucial steps that led to the victory of our new Prime Minister can definitely change the phase of any business organization if adopted and executed appropriately.


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