Dr. Artee Aggrawal – Amity Mumbai, faculty conferred Best Paper in Marketing at BITS Pilani, Rajasthan

Department of Management, BITS Pilani organized
a two day International Conference on Evidence Based Management 2015
(ICEBM2015) on 20-21 March 2015. The aim of this conference was to provide the
platform to the researchers, scholars, academicians and practitioners from
different parts of the globe to discuss various methods of evidence based
management. The conference focused on various techniques and methodologies
along with their application to provide some concrete evidences for better
managerial decision making. More then
250 academic and corporate delegates participated in the conference. Selected
papers from various themes were awarded as Best paper during the valedictory function.
Amity University Mumbai faculty, Dr. Artee Aggrawal, was awarded Best paper in
Marketing on her paper topic “Applying Risk-Focused e-CAM Model for
M-Commerce in Metro-India
“. The
Jury considered the theme and work as most relevant and contemporary among
several others.

In this
paper an attempt was made to identify valid factors that predict a consumer’s
online purchasing behavior in a developing economy such as India, based on the
e-CAM model, which integrates TAM with the theories of perceived risk to
explain the consumer’s adoption of m-Commerce.. The paper also discuss about
the future of m-Commerce in India.

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