In the modern era of digital technology, data serves as the fundamental essence for businesses globally. Every interaction, whether it’s a click, swipe, or transaction, leaves behind a rich stream of information ripe for analysis and discovery.


In today’s digital age, data is the lifeblood of businesses worldwide. Every click, swipe, and transaction generates a trail of valuable information waiting to be mined for insights. This influx of data has given rise to the field of big data analytics, revolutionising how businesses operate and make decisions. As the demand for skilled professionals in this domain continues to soar, it’s essential to explore why embarking on a career in big data analytics, particularly through programmes like the PGDM (Big Data Analytics – BDA) at institutions like GIM, is a rewarding endeavour. 

Understanding the World of Big Data Analytics

Big data analytics encompasses advanced analytical techniques applied to vast and diverse datasets comprising structured, semi-structured, and unstructured data. This data deluge originates from various sources, such as social media, search engines, and IoT devices, arriving at high volume and velocity. Businesses harness big data analytics to extract meaningful patterns, enhance decision-making, predict future trends, and bolster business intelligence. The process involves utilising specialised tools, algorithms, and methodologies to dissect and manage the data effectively.

The Future and Scope of Data Analytics

The rapid expansion of data across various industries highlights the continuously expanding significance of data analytics. Businesses across all sectors are increasingly acknowledging the pivotal role of data-driven insights in gaining a competitive advantage. Consequently, there is a growing demand for proficient professionals in the field of big data analytics, presenting ample career opportunities and promising growth prospects. India’s data analytics industry has experienced remarkable growth in the past decade, fueled by the country’s expanding internet user base. With projections indicating an additional 900 million internet users by 2025, which has already doubled since 2015, the potential for data gathering to explore new markets has substantially increased, thereby bolstering the data analytics sector. In 2021, the data analytics market witnessed significant growth, surging by 26.5% year over year to reach a staggering US$ 45.4 billion.

Why Choose Data Analytics as a Career Path?

Embarking on a career in data analytics offers a multitude of compelling reasons:

  • High Demand: The increasing reliance on data-driven decision-making has created a surge in demand for data analytics professionals across industries.
  • Diverse Applications: Data analytics finds applications in diverse domains, including finance, healthcare, marketing, retail, and more, offering versatility and opportunities for specialisation.
  • Lucrative Salaries: Data analysts command attractive remuneration packages, with salaries scaling significantly based on experience, expertise, and industry vertical.
  • Continuous Learning: The dynamic nature of data analytics ensures continuous learning and upskilling, keeping professionals abreast of the latest tools, techniques, and methodologies.
  • Impactful Contributions: Data analysts play a pivotal role in shaping organisational strategies, driving innovation, and optimising operational efficiencies through data-driven insights.

Top Job Profiles in the Field of Big Data Analytics 

Entry-Level Positions for Freshers:

  • Business Intelligence/Analytics Associate
  • Client Financial Management Analyst
  • Record to Report Analyst
  • Functional Analyst
  • Operations Analyst
  • Business Research Analyst

Advanced Designations for Experienced Professionals:

  • Revenue Performance Analyst
  • Senior Data Management Analyst
  • Financial Planning and Analysis Lead Analyst
  • Senior Research Analyst
  • Investment Banking Senior Analyst
  • Big Data Application Lead

Exploring the PGDM (Big Data Analytics, BDA) at GIM

The PGDM (Big Data Analytics – BDA) programme at GIM is designed to equip students with comprehensive knowledge and practical skills in statistical theory, data management, business intelligence systems, machine learning, artificial intelligence, and deep learning. With a focus on experiential learning and hands-on training, the programme empowers students to tackle real-world industry challenges using cutting-edge tools and techniques.

Placements for MBA in Big Data Analytics

GIM’s BDA programme showcases outstanding placement achievements as students successfully secure rewarding career paths across various industries. Notably, GIM achieved a remarkable 100% placement rate for the BDA batch of 2021-23, with a total of 102 students participating in the placement process and securing diverse job profiles.

Key Placement Highlights 

  • Highest  CTC – 40.2 LPA 
  • Average CTC 17.2 LPA 
  • Median CTC – 15 LPA 
  • Average CTC of Top  10% of CTC – 32.2 LPA 
  • Average CTC of Top  25% of CTC – 27.4 LPA 
  • PPOs offered – 35 

Prominent Recruiters for the BDA programme 

The programme’s success is evident in its ability to cater to a wide range of sectors, with graduates finding employment opportunities across various domains. According to placement statistics, 24% of graduates secure positions in Banking, Financial Services, and Insurance (BFSI), while 18% enter the Information Technology (IT)/Information Technology Enabled Services (ITES) sector. Additionally, 13% find opportunities in Consulting and Analytics, while 9% pursue careers in Healthcare. The remaining 23% of graduates secure roles in other industries. GIM alumni are making significant contributions in every field, thanks to the program’s emphasis on practical learning and industry exposure, enabling graduates to apply data analytics techniques to address industry-specific challenges and become invaluable assets in today’s data-driven world.

Top recruiters for the GIM BDA programme during the period of 2022-24.

Student Exchange Programme

GIM’s student exchange programme provides students with a priceless chance to broaden their horizons through cross-cultural exposure and enhance their educational journey. By collaborating with esteemed international universities, students are given the opportunity to study abroad, nurturing global perspectives and fostering valuable networking connections. GIM has established exchange programme affiliations with renowned institutions worldwide, including the University of Catolica in Portugal (AACSB, EFMD accredited), the University of Antwerp in Belgium (AACSB accredited), Lappeenranta University of Technology in Finland (EFMD accredited), Warsaw University of Technology Business School in Poland (EPAS accreditation), and Kansas State University in the USA (Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools). Through these exchange partnerships, students can opt to attend summer schools or spend an entire term immersing themselves in the host school’s academic environment, further enriching their educational experience.

Data Lab and Technology Partnership

The state-of-the-art Data Lab at GIM provides students with hands-on training on a myriad of big data analytical tools and technologies, including SAS, Python, R, Tableau, Power BI, Apache Hadoop, Apache Spark, AWS IoT, Tensorflow, and Keras. Furthermore, GIM’s collaboration with technology partners ensures students receive training aligned with industry standards, equipping them with practical skills essential for success in the field. 

Student Review – GIM

In conclusion, the field of big data analytics presents a wealth of opportunities for aspiring professionals seeking a rewarding and impactful career path. With the right blend of theoretical knowledge, practical skills, and industry exposure, individuals can embark on a journey of continuous growth and innovation in the realm of data analytics. Institutions like GIM, through their specialised programmes and industry collaborations, play a pivotal role in shaping the next generation of data analytics professionals poised to make significant contributions in an increasingly data-driven world.

To know more about the PGDM (Big Data Analytics) programme at GIM, visit –

Join us this Sunday, February 18th, at 11:30 AM for an engaging webinar hosted by GIM, introducing the International Double Degree in Analytics (IDA) offered in collaboration with Nova SBE (Portugal). Delve into the details of IDA, a pioneering learning program tailored for students aspiring towards a career in Big Data analytics. Explore the dynamic educational and career prospects available in both India and Europe. Don’t miss this opportunity! Register for the webinar using the link:

To learn more about the selection process, merit list, interview dates & more  at GIM or to connect with the GIM student community, join: Goa Institute of Management (GIM) 2024 – 26 Admissions Helpdesk (Official)

Write Comment