School of Broadcasting and Communication (SBC), Mumbai Admission Process
Admission
Bachelor of Mass Communication
Course Type: Full Time
Duration: 3 years / 6 Semesters
Curriculum Objective:
The world is swiftly driving into a new era of fast changing information and communication technologies. Invariably, media education has responded to the changing needs of the society by upgrading its content at a faster pace. The objective of this course is to:
- Provide broader vision of education, in-depth knowledge and understanding of the mass media.
- Bestow students with a unique combination of strategic and tactical knowledge of communication.
- Empower students with a range of skills and a high-level intellectual and professional competence; focusing specifically on verbal, written and analytical skills.
Eligibility:
- Higher Secondary School Certificate (10 + 2) from recognised Board.
- SBC Entrance Examination followed by Telephonic / Personal Interview.
Master of Degree Programmes
M.A. in Journalism
Course Nature: Full Time
Duration: 2 years / 4 Semesters
Curriculum Objectives:
The focus of the course curriculum is primarily focused on print journalism along with covering electronic and new emerging media. This course has been especially designed to:
- Familiarize the students with the working of different media like print, electronic & New Media.
- Inculcate working skills needed for different mediums of communication like Newspapers, Magazines, Radio, Television & Web Journalism.
- To develop research attitude and research skills to understand media and to deliver the skills practically.
- Grow practical understanding of development and its relationship with media.
- Help in enhancing writing skills for different formats used in media.
- Understand the role of media in shaping up the society.
- Imbibe students with human values, culture, development of society and environment etc. in relation to media industry.
- Sharpen competence to supervise and guide the working of media.
- Hone aptitude and competency skills to analyse and interpret happenings.
Eligibility for Admission in Post Graduate Programmes:
- Bachelors’ Degree in any stream from a recognized University.
- SBC Entrance Examination followed by Telephonic / Personal Interview.
M.A. in Advertising and Public Relations
Nature of Course: Full Time
Duration: 2 years / 4 Semesters
Curriculum Objective:
The curriculum is designed to provide students a deeper insight into the philosophy, theory & techniques of Public Relations, Advertising & Communication with a judicious mix of theory & their practical implementation. The course aims to:
- Develop expertise in Public Relations, Advertising & Communication and their Research techniques.
- Equip the students with the ability to conceptualisation and social analysis of related social, economic & technical issues.
- Develop the ability for the application of principles of communication for development and change.
- Offer opportunities for specialization, in areas related to Advertising, Public Relations & Communication.
Eligibility for Admission in Post Graduate Programmes:
- Bachelors’ Degree in any stream from a recognized University.
- SBC Entrance Examination followed by Telephonic / Personal Interview.
M.A. in Mass Communication
Nature of Course – Full Time
Duration: 2 years / 4 Semesters
Curriculum Objective:
The course offers to provide training in basic skills, exploring different aspects of Mass Communication. The curriculum offers to:
- Improve the communication ability of students, particularly in professional genres.
- Instil in students a sense of purpose, mission and ethical values in the chosen fields.
- Engage students in the critical analysis of the texts of the media of Mass Communication.
- Initiate an on-going culture as a habit to self-study.
- Evolve professionals, who possess the ability to produce, present, and disseminate information in accordance with the higher standard of excellence of Media Organizations and its likes.
- Impart students an understanding of the mass communication processes, its impact on social and marketing spheres along with the study of the overall environment in which it operates.
- Raise students to an intellectual level of understanding that emphasizes the need to think both critically and creatively to enable them to handle professional challenges effectively, also allowing them to cope with the current emerging trends and practices of new media.
Eligibility for Admission in Post Graduate Programmes:
- Bachelors’ Degree in any stream from a recognized University.
- SBC Entrance Examination followed by Telephonic / Personal Interview.
M.A. Broadcast Journalism
Course Type: Full Time
Duration: 2 years / 4 Semesters
Curriculum Objective:
The Course shall be a judicious blend of knowledge and skills and is aimed to:
- Provide the students an in-depth insight of broadcast media and its relevance in rural and urban context.
- Train students in required skill sets which will enable them to deliver their best in entry-level jobs in various broadcast media institutions, Radio, Doordarshan, Advertising agencies, satellite and cable television networks etc.
- Expose students to the basic concepts, characteristics of Indian society to enable them to plan suitable programmes on current political, economic, environmental and rural Problems.
- Understand the responsibilities and ethics of broadcast media in Indian context.
- Develop communication skills of students for broadcasting purposes.
- Prepare them as excellent professionals to meet the challenges posed by rapidly changing environment.
- Make the students aware of the state of the art technology used in the process of broadcasting in various mediums, to attract the students to join the alluring field broadcasting.
Eligibility for Admission in Post Graduate Programmes:
- Bachelors’ Degree in any stream from a recognized University.
- SBC Entrance Examination followed by Telephonic / Personal Interview.