SIMSR Internship Talks #2: Mridula Goyal’s Experience at United Biscuits

Summer Internship is indeed a very important part of your two years of journey in MBA. It basically gives you an idea of what MBA is all about and what is the best fit for you.

I did my summer internship from United Biscuits now taken over by Pladis. My project’s name was “Sales and distribution benchmarking with Britannia”. The market reviews on brand visibility. The detailed study of retail environment and the dynamics of biscuit’s sector, product visibility and awareness research are done so as to understand the position of the brand in the market.

My project with Pladis really helped me a lot during my interviews and as a fresher I believe that internship gives you a brief idea of how corporate culture works and prepares you for the upcoming challenges.


Mridula Goyal

SIMSR | Batch 2016 – 18

PGDM – Retail Management

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