MICAn Dreams in the Making #6: Gautham Ravichandran’s summers at Bira 91

“Bira has entered the Indian market with a bang by introducing exciting beers. I’ve been a beer aficionado myself, and it would be an exciting process to see how the marketing team at Bira makes sense of consumer behavior and introduces new products in a market as diverse and unpredictable as India. Bira is known to have an excellent work culture, and I am sure I’d look forward to Monday Mornings as long as I’m surrounded by people who love what they do.”

Sankalp Potdar
Interned with Bira 91 as Market Research Executive