ITM Navi Mumbai’s – Marketing Cake -Topped with Digital marketing

Digital Marketing Skills are in serious Demand”

‘Survival of the fittest’ is the rule of the game in any fierce competition. The world has witnessed significant transformation in the recent years characterized by changes ranging from demographic features and disruptive innovation to increasing demands from the customers and many more. These chain effects of changes have also pressurized the business world to gear up for change. One of the most important area in business where transformation has significantly taken place is in marketing. The marketing world has witnessed a huge transformation from simpler forms to marketing to digital marketing. Digital marketing has become one of the most potent tool to bridge the gap between what the customers expect and what they get. The world is becoming digital. People are preferring electronic content over traditional content. This has also geared the companies to digitize their marketing operations to suit to the increasing demands of the customers .Not only that the world of digital media has also opened array of opportunities for students seeking careers in Digital marketing. There are many benefits available for students who are looking for careers in digital marketing. Some of career prospects available in the area of digital marketing have been outlined below:

A course in digital marketing helps you get a job in the following areas. You can work as :

  • Digital Marketing manager
  • Content marketing manager
  • Content writer
  • Inbound marketing manager
  • Social media marketer
  • Search engine market
  • SEO executives

Benefits of Digital Marketing course

Some of the major benefits in digital marketing course are as follows:

A) Be in demand, always: The current market scenario is witnessing ‘digital gap’. This means that there is a need for professionals in digital marketing in years to come. Hence, a career in digital marketing will be of great benefits to the students to utilize their potential in future.

B) More career choices: A professional degree in marketing coupled with a special digital marketing course opens more job opportunities for the candidates.

C) Opportunity to earn more: Since the digital marketing professionals are always in demand, they always have an opportunity to earn more. You can engage yourself as a content writer, SEO executive, digital marketing manager, etc.

D) Kick start your own career: A course in digital marketing open doors for the students to begin their own start-ups. A marketing course along with additional certification in digital marketing makes a person more than efficient in starting a business.

Therefore, a career in marketing and digital media is one of the best career choices in the changing business world. It equips you with the professional skills which are highly in demand in today’s world and opens door for utilizing your creative talent in a better manner.


1 comment
  1. @Mindsnoop
    Great article. Well written.
    May 2019