Mr. S Maitra was quoted in the release as saying, “Maruti rolled out its one component, one gram programme, getting each vendor to make its component or sub-component one gram lighter without compromising functionality. Maruti expects to save Rs 10 crore on annual sales and hopes to share it with vendors.” He believes, without cost reduction, one can not ask for price reduction.

Further, he shared, “Marutias domestic sales are expected to benefit from a good demand in rural areas like last year, and to push our sales, we will recruit more to our 2,500 rural dealerships sales executives (RDSEs).” Maruti plans to spend Rs 1,800 crore in the current fiscal. This is part of the Rs 9,000 crore investment spread over 2007-2011 the company announced earlier.

The interaction took place as a part of the ongoing leadership series which is constituted in the program at the institutes’s Noida campus.

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