Businesses, all across the globe, have started facing a business environment, which comprises not only traditional stakeholders, but also large numbers of non-traditional stakeholders a institutionalized community groups, environmental NGOs, minority groups, media and the society at large. Businesses, in order to perform in a sustainable manner, have to be responsive to the needs, demands and expectations of all these stakeholders. Countless social and ethical issues frame relationship between business and various stakeholders including government and society. As corporate India struggles to finds its social and ethical identity in national and global business environment that grows increasingly complex, managers are confronted with exceedingly difficult challenges in balancing their economic, legal, ethical, and philanthropic responsibilities to the variety of stakeholder groups with which they interact.
The programme will include the following modules to ensure that the participants will be exposed to the current international and domestic CSR initiatives:
1) Institutional environment and business
2) Concept of sustainability: the new broad agenda
3) Dimensions of sustainability
a) Social dimension
b) Environmental dimension
c) Economic dimension
4) Concept of corporate social responsibility
5) Performance: Efficiency and effectiveness
6) Inclusive organizations
7) Engaging with stakeholders
Business ethics
9) Public private partnership
10) Business success models, measurement and reporting
11) Indexing/ranking of businesses
12) Global level initiatives in CSR
“In India, till very recently the focus was on charity, which is not really CSR. Sustainable CSR programmes mean a cohesive mix of economic, legal, ethical and philanthropic tenets. In today’s changed business scenario, there is an increased focus on giving back to society and creating a model which works long term and is sustainable and it is imperative that the best practices for inclusive growth are shared with the stakeholders”, said Prof Sushil Kumar, Programme Director.