Does this stand true anymore?
The expectations of the new age, technologically driven consumers are very different than what they used to be. We have become far more demanding & vocal in our demands as consumers. Brand loyalty is becoming a thing of the past. To retain a customer, brands have to deliver far more than just provide good product/service and monetary value. We want a good “experience” and this starts even before brand consideration and much after the actual sale of the product/service. As gadget obsessed consumers we are headed full-speed to a world where the brand experience and technology experience are entwined. We expect the brands to provide a good experience, on the latest technology and with a human touch. The new marketer is spending more on technology & design than even her IT counterpart. Can she, therefore, afford to not update (read educate) herself of technological or creative advancements?
Marketing itself has changed over the last decade. Everything right from strategy to media planning to analyzing media spends has changed. The modern marketer needs to be a master at understanding technology. She needs to crunch numbers like never before. She needs to understand customer/human psychology. She needs to be creative to be able to provide a brand experience to her customer. Marketing is a blend of many professions now. It is sometimes more a science and sometimes more an art. It is constantly evolving! The new age, multi-tasking marketer needs to don many hats and with agility to be effective. There isn’t just one area where one needs to update oneself!
– See more at: DMTI Blog