The eleventh batch of the Post Graduate Programme in Communications Management (PGPCM) of Mudra Institute of Communications Ahmedabad (MICA) passed out on Sunday, 2nd April. A total of 61 students received their diplomas from Mr Gerson da Cunha, Chairperson – MICA Governing Council.

The programme was kick-started with Mr Madhukar Kamath, Chairperson – Mudra Foundation Society declaring the convocation open. This was followed by the lighting of the convocation lamp by the Chief Guest, Dr R A Mashelkar.

Dr R A Mashelkar, Director General of Council of Scientific and Industrial Research (CSIR) delivered the convocation address. Dr Mashelkar has won over 40 awards and medals, which include the Padmashri (1991) and Padmabhushan (2000). In his address Dr Mashelkar talked about how the 21st century is an exciting time for being an Indian. According to him, Brand India is on an upswing like never before and the country and its intellectual prowess is the toast of the world. He stressed the need for innovation in all endeavours to make India a torchbearer in the coming century. Communication was central towards this end in his opinion. Dr Mashelkar also envisioned that the day was not far when alongside CEOs, CFOs and CTOs, a Chief Communication Manager would also be a key functionary in organizations around the world.

The programme ended amidst tearful celebrations and bonhomie among the graduating batch of students.

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