(L-R: Gautam Krishnan and Venkatraghavan (IIM Bangalore) and Angad Keith and Saurabh Sharma (IIM Kozhikode), all Acumen South Zone debate participants) The old debate ‘B-Schools make managers, not entrepreneurs’ was raked up again and with fresh perspectives at the Business Today Acumen National B-school Challenge – South Zone Regionals held in the Indian Institute of […]

MICA is the Communications Management institute based in Ahmedabad. Its students and alumni consist of professionals from the field of Advertising, Marketing, Brand Management, Media Management and Marketing Research. The event shall see the participation of about 180 professionals from the best known communication-related firms like Star News, Zee, Pantaloon, HLL, P&G;, TOI, The Hindustan […]

With intensifying market competition and brand wars, the faculty of ‘Branding’ and ‘Brand Management’ is undoubtedly gaining immense importance. Mr. Seth unveiled to the audience how TATA Steel has evolved with time and made the conscious shift, decommoditizing steel to Branded Steel. He spoke at length about the company’s transformation from just selling steel to […]

“In India for every truth, the opposite is also true”, said Mr. Syed Ahmed, EVP-Marketing of ITC, the keynote speaker of Synapse 2006 (quoting Mr Shashi Tharoor). Diversity, he said, is one of the biggest challenges in India and marketers need to be sensitive towards the values and belief systems of the consumers. Citing the […]

Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. […]

Mr. Aseem Puri, an alumnus of IIFT, Delhi now a Brand manager at Unilevers is looking after the laundry segment, especially Surf Excel, in Asia. The discussion centered on the pivotal theme of building powerful brands. Mr Aseem Puri gave the students an insight into how a brand is conceptualized, nurtured, marketed so as to […]

The following events shall be a part of this year’s Human Equations: 1. A Panel Discussion on ‘Managing Knowledge Workers’.2. Theme Lecture3. Research Paper Contest4. Tug-of-Thoughts – Debate5. Cognizance – The Quizzing Extravaganza6. Workshop Contest Renowned experts from the business world will share their ideas on the importance of ‘Managing Knowledge Workers’ in the Panel […]

MarketRx is a highly specialized consultancy firm that provides consultancy mainly for marketing and sales ROI, in the pharmaceutical vertical. The firm has a global presence and has as its clients the who’s who of the pharmacy industry. It has consistently registered growth rates of over 40% since its inception 6 years ago. During the […]

The basic talk of this Diksha was focused on discussion about success – its parameters, its importance, its achievement, and its interrelation with happiness. By mentioning various parameters of success like fame, money, satisfaction, power, happiness – he laid special emphasis on contributing to the success of others. He also mentioned and exemplified how sometimes […]

This was a symposium of great minds at work. The various activities entitled to be included in this year’s event were e-discussion, panel discussion, quizzes, et cetera. The guests of honor were Commodore Dilip Kumar Mohapatra (TCS), Mr. Vijay Narsapur (Transworks), Mr. John Mathews (HDFC Asset Management) and Mr. Samson David (Infosys). Needless to say, […]