Marketing and Branding Head,Tata Steel visits MICA

With intensifying market competition and brand wars, the faculty of ‘Branding’ and ‘Brand Management’ is undoubtedly gaining immense importance. Mr. Seth unveiled to the audience how TATA Steel has evolved with time and made the conscious shift, decommoditizing steel to Branded Steel. He spoke at length about the company’s transformation from just selling steel to becoming a part of the Indian consumer’s lives. With the aid of graphs and statistics, Mr. Seth demonstrated how this shift spelt out success for Tata Steel. His energetic personality and humorous anecdotes enlivened the lecture, as the students voraciously lapped up every word he spoke.

In a single session, Mr. Seth impressively managed to convey more about branding strategies than one could possibly learn through books and case studies. The lecture was highly appreciated as he presented the essence of Brand Management to an audience, whose very education and career prospects are deeply rooted in the field.

Mr. Kabir Seth has been heading the Brand Management function in Tata Steel since April 2000. He has partnered the creation and launching of all the new Steel Brands of Tata Steel, and is presently shaping the Corporate Brand of Tata Steel. He was instrumental in the launch and subsequent management of marketing of Tata Steel’s Cement Division. With 40 years of experience in theatre and films, Mr. Seth is regarded as one of the most accomplished actors in Delhi and Calcutta.