An important part of taking the CAT exam (or for that matter most of the other Indian MBA exams) is to go through all the questions. If you do not time yourself well in the exam you might miss out on some sitters at the end – which might just make the difference between a […]

Q. How would you describe the Ivey experience to International Candidates? When you come to Ivey, you join some of the most talented young leaders from all over the world. Approximately 32% of our class is made up of international students representing 13 countries of citizenship, 22 birth countries, and 27 different languages. Over 43% […]

Source: Graduate Management Admission Council By any measure, an MBA is a big investment—in time, energy and money. Potential students have always pondered the value of the MBA. But in this economic downturn, the question has added urgency: What’s an MBA worth? In a strictly monetary sense, the degree consistently adds value in terms of […]

What are the top challenges that you want to solve today for your institution? To identify the new, growing and rapidly expanding mass communication and media sectors of the economy and industry and to simultaneously evolve, deliver state of the art learning modules for empowering students to meet the business challenges in the field of […]

B-Schools in India have always been very reluctant in disclosing information about admission process. After the enactment of RTI in 2005, MBA aspirants got the right to access the information from government B-Schools about admission criteria & marks in GD/PI/WAT components but still there is very little awareness about it. Meanwhile some colleges came forward […]

There is a famous saying that “brand equity” is as important as the future cash flow of a firm. When it comes to discount strategy of a firm, a good brand is worth even more than that. The term brand has its origins in the old Norse verb “brandr” which means to burn. This relates […]

Do you know why some Ordinary Aspirants Achieve Breakthrough results in Record less time while some Extra-ordinary Aspirants seem to Struggle for years? The answer doesn’t lie in their mental agility, toughness, intelligence. It’s something totally different. Hear me out. Your final success is determined by your CONSTRAINTS.Those often hidden success-barriers that quietly undermine your […]

Dear Puys, Sorry for this long and irrelevant post on this sacred thread of achievers and winners. This is not a success story, as you might have guessed from the starting lines, but another rant from an underdog. I did not want to post this here, but I was sure that if there was a […]

The following is a mail sent by a 20-year old guy to his 20-year old love. Currently, he is studying in Chennai (mathematics undergraduate), lives in Calcutta, and his girlfriend is in Delhi (studying engineering at Amity University) (Prerna is a friend in her college). They haven’t seen each other in a year, and often […]

With so many things going around : Is it worth doing an MBA is my only question? And if I go for it what to do – Finance or Marketing or HR or what? I have completed my MBA in Marketing from a reputed college and I am still Jobless. What does this proves, the […]