B2B marketers i.e. marketers serving in industrial markets supplying products and services to organizational buyers need to adopt key account management strategy. What is key account? How to identify them? How to design an organization to manage this strategy? What systems and processes to follow? It is a known fact that 80:20 rule applies to […]

B2B marketers i.e. marketers serving in industrial markets supplying products and services to organizational buyers need to adopt key account management strategy. What is key account? How to identify them? How to design an organization to manage this strategy? What systems and processes to follow? It is a known fact that 80:20 rule applies to […]

RBI announced to phase out pre-2005 currency notes in January 2014 with the objectives to remove soiled and old notes; eliminate counterfeit currency; and to surface the underground black money. These pre-2005 notes can be exchanged through banks till Jan 2015; earlier the deadline was June 30, 2014. Thus public whether, customer or non-customer can […]

RBI announced to phase out pre-2005 currency notes in January 2014 with the objectives to remove soiled and old notes; eliminate counterfeit currency; and to surface the underground black money. These pre-2005 notes can be exchanged through banks till Jan 2015; earlier the deadline was June 30, 2014. Thus public whether, customer or non-customer can […]

No, I was not talking only about the new flashy LED wickets called “Zings” which enhances the spectators experience and helps the umpires, but something more essential that will excite every cricketing enthusiast. 1) Drop Catches – The biggest change in the game of cricket in the last 2 decades is in the fielding department […]

As an MBA aspirant, there are chances that you will be short-listed for admission processes into more than one college. Besides preparing for the GD and PIs you must have a clear understanding of your decision parameters before beginning with admission formalities. Preparing a check-list is recommended. It will help in two ways- first, to […]

Last year I had the opportunity to catch up a lot of young MBA students from across the country’s top schools. I was asked to provide insights regarding new age marketing (or Marketing2.0) through these guest lecture sessions, and I jumped in to take the chance to interact with good talent with whom I may […]

Last year I had the opportunity to catch up a lot of young MBA students from across the country’s top schools. I was asked to provide insights regarding new age marketing (or Marketing2.0) through these guest lecture sessions, and I jumped in to take the chance to interact with good talent with whom I may […]

People ask me all the time whether I am basically an academician lost in the big bad world of politics. To tell you frankly, I was never an academician in the real sense of the term. Yes, I have worked for an academic institution and drawn a salary. But for the last three decades, I […]

People ask me all the time whether I am basically an academician lost in the big bad world of politics. To tell you frankly, I was never an academician in the real sense of the term. Yes, I have worked for an academic institution and drawn a salary. But for the last three decades, I […]