School of Business Design (SOBD), Gurgaon Overview

  Gurgaon   ESTD 2008
  Gurgaon   ESTD 2008

About College

School of Business Design (SOBD) Manesar is a unique management institute in India that has been co-created by over 30 organizations of global repute. Its Post Graduate Diploma in Management (PGDM) in Business Design aims to nurture creative and innovative managers and leaders who can excel in the competitive corporate world of today.

SOBD is a part of the School of Inspired Leadership (SOIL) and offers 2-Year, Full-Time PGDM in Business Design. Students have the option of choosing their specialization during the second year amongst four major tracks - Finance, Marketing, Analytics and HR.


School of Business Design (SOBD) is a part of the renowned School of Inspired Leadership (SOIL). This unique business school is the only management institute in the country that has been co-created by 32 companies. The establishment of this management school by industry stalwarts is driven by the new-world-order of business, which is primarily defined by design.

For staying away from getting irrelevant, companies are looking beyond technology and management efficiency; they are looking for innovative measures with design playing a critical role for companies to survive and thrive. For this, organizations need future-ready managers who are creative thinkers, tactful players as well as multitaskers, and this is exactly what SOBD aims to achieve.

School of Business Design at Manesar offers a two-year full-time Post Graduate Diploma in Management (PGDM) to nurture young leaders who have a holistic approach to overcome challenges and manifest sustainable innovation while developing products and solutions. This is what is the real essence of Design Thinking, which is the need of the hour for organizations to carve a niche for themselves in the highly competitive and volatile world of business.


School of Business Design offers a 2-year, full-time Post Graduate Diploma in Management in Business Design. SOBD PGDM program is approved by the All India Council for Technical Education (AICTE) and integrates courses in Classic Design, Liberal Arts, Business Management and Leadership. During the final year, students can opt for any one of the four specializations viz. Finance, Marketing, Analytics, HR.

SOBD PGDM course was designed to revolutionize the current management education system in India that lacks relevance in today’s contemporary business world which is volatile, uncertain, ambiguous, complex and competitive. SOBD PGDM course aims to nurture innovative and creative leaders that keep design at the center of their thinking to tackle the challenges of the real corporate world.

The key highlights of SOBD’s PGDM in Business Design are:

  • 2-Year, Full-Time PGDM program with Business Curriculum Inspired by Design Thinking
  • AICTE Approved
  • 3-Month Design and Business Foundation Program
  • Design Bootcamps
  • Global Immersion Tour Abroad
  • Himalayan Outreach Program
  • Rural Immersion Program
  • Social Innovation Program as well as Innovation Fair
  • Career Development Services


Admission to SOBD PGDM program can be sought by candidates who can commit to academic excellence as well as think off the beaten track. Eligible candidates need to undergo the following School of Business Design admission process:

  • Log on to the official website and create a User Account by filling in the requisite details viz. Name, Country, Email, and Password.
  • After completing the registration process, fill in the online application form.
  • Pay the application fee of INR 2000 through any of the online payment options.
  • Payment acknowledgment notification is emailed to the candidates on their registered email.
  • Candidates need to select a date for a half-day Design Thinking Workshop. Next, they need to appear for an interview before the Admission Team.
  • Final admission results are communicated to candidates by email.

School of Business Design Fee Structure for PGDM course is as follow:

  • Tuition & Academic Fee: INR 750,000
  • Program Fee: INR 450,000
  • Global Immersion: INR 100,000
  • Food (Lunch & Snacks): INR 50,000
  • Caution Deposit: INR 50,000

The above-mentioned SOBD PGDM fee structure of INR 14 Lakhs is for Day Scholars. Those seeking hostel facilities will have to pay an additional accommodation fee of INR 250,000 - amounting to a total fee of INR 16.5 Lakhs for Boarders.

Please note that the Global Immersion fee is optional and students will be waived if they opt-out of it. Also, the hostel fee is indicative and subject to change, depending upon the input costs.


School of Business Design follows a well-structured admission process for its unique and rigorous PGDM program, which requires candidates of a certain disposition. The eligibility criteria for applying to SOBD PGDM in Business Design are as follow:

  • They must have a full-time undergraduate degree in any discipline from a recognized institution. Final year students can also apply, but they need to provide their degree certificate before 15th June 2020.
  • A minimum of 50% marks in graduation.
  • Freshers or candidates with less than 5 years of full-time work experience by June 2020.
  • Before applying to SOBD PGDM in Business Design, candidates need to appear for GMAT/CAT/XAT/MAT/CMAT.

Upon completion of admission formalities that include submission of online application form and payment of application fee, candidates are reviewed by the SOBD selection committee. Evaluation is based on the entrance test score (SOBD considers the best score among the multiple scores submitted by candidates), past academic records, and participation in extra-curricular activities. Another important selection parameter is the performance of the candidate in both the Design Thinking Workshop and the Interview. The final admission result is communicated to candidates via email.


The first batch of PGDM Program of SOBD commenced classes in July 2019 and will be the first-ever graduates in India with specialization in Business Design. As an exclusive group of creative and innovative leaders, they will be much sought-after by renowned organizations that value design and innovation – important factors of sustainable growth and success of any business.


School of Business Design - SOBD campus is located in the institutional area of Manesar. This green campus with world-class architecture has been designed in compliance with GRIHA rating parameters. Along with state-of-the-art classrooms, the campus boasts of several centers of excellence viz. Centre for Design Thinking, Centre for Human Values, Centre for Stories, and Centre for Entrepreneurship. In addition, there are over 25 clubs and associations, such as SOBD MBA Association, Career Services Association, Liberal Arts Club, Career Learning Academy, Cultural Society & Arts, Communication & Blogging, Cricket Club, as well as Yoga & Wellness Facility. Furthermore, an integral part of a student’s life on campus is the annual festival of the School of Business Design - Innovation FAIR (Festival of Appreciative Inquiry and Rejoicing).


Q. When is the last day of applying for a 2-Year PGDM program at the School of Business Design?

A. PGDM application deadline is 30th November 2019.

Q. Does SOBD provide scholarships?

A. Yes, SOBD offers an array of merit-based and need-based scholarships. It also provides Capt. Vikram Batra Scholarships for Defense, Outstanding Work in NGOs Scholarships, Rotaract and AIESEC Scholarships, and Women in Leadership Scholarships.

Q. Is there any specialization option in the 2-Year PGDM course?

A. Yes, you may choose any one specialization - Finance, Marketing, Analytics, HR.

Q. Is SOBD PGDM in Business Design approved by AICTE?

A. Yes, it’s an AICTE approved management program.

Q. Does the college have any hostel facility?

A. Yes. The college provides hostel facility within walking distance of the campus.

Q. Is there any provision for an education loan?

A. Yes. The college has tie-ups with leading education loan providers like Axis and Avanse that offer loans at competitive terms.


School of Business Design

Plot 23, Sector 2

Phase 1, Institutional Area, Manesar

South Gurugram, Haryana – 122050

Mobile: +91-9717280018

Email: [email protected]

SOBD PGDM Admissions Office

Phone: +91-124-4302222

Mobile: +91-9654467153 / +91-9717280018

Email: [email protected]