Course name: PGDM Communication (Two Year Full Time AICTE Approved
Post Graduate Programme)
1. To whom
your Programme is meant for? Alternatively, what kind of traits do you expect
the aspirants to be ideally possessing?
The PG Communication Programme is
structured for individuals who aspire a career in the area of
brand creation and management. The course is developed keeping in the mind the
ever-changing trends in media and advertising. Niche subjects like Celebrity
and Sports Marketing, Communication Analytics and Media Planning and Buying,
Analysis of Creative, Digital Marketing (Stage I and Stage II) are well
integrated into the course to ensure
development of a business professional in the Advertising and Communication sector. Aspirants applying
for this particular course must possess passion and love for advertising,
orientation towards numbers, skill to analyze ads, creative mindset and a
learning attitude. Conceptual and strategic thinking with a compelling service
attitude will be highly desirable.
career opportunities to students who would successfully complete the Programme
(sectors/ job title/ prospects down the line)
On completion of the 2 year PGDM
Communication Programme the candidate can widen his horizon of jobs and
opportunities in various fields like Account Planning, Account Management,
Media Planning and Buying, Data Analytics, Rural Marketing and Communications,
Digital Analytics, In-film product Placements, Celebrity and Sports Marketing, etc.
Graduates from BMM/BMS/BCOM/Psychology/Economics/ Commerce/ Engineering etc can
enroll for this course to enhance their knowledge and skillset for an
aspirational professional career in Advertising and Communications.
Media Planning and Buying jobs in Media Houses
Jobs in Advertising Agencies for roles like
account planning, digital planning, account management
Event Management Firms
Brand Activation and Affinity Programs
Corporate Communication jobs in large companies