Why Digital Marketing?
It is predicted that by 2020 all the corporate and the companies in India would have an online presence. Therefore this would lead to lot of growth of career opportunities in field of IT and Marketing. It is a developing and growth oriented field. With giant advancement in technology every day, one have to continuously develop their digital marketing skills to ensure the progress of one’s careers. Various researches show that the growth in digital economy is 10 times faster than traditional economy. Thus the organizations that are involved in online business are expected to create double employment opportunities.
Digital Marketing opens various career options such as for web designing or content development and so on. The firms involved in digital marketing often encourage lot of free flow of ideas and creativity. The overall atmosphere is quite relaxed as compared to firm involved in the business functions. Such firms have lot of young people with their fresh ideas leading to a informal dressing and work culture.
What are the major job profiles in Digital Marketing?
Digital Marketing Manager or Digital Director:
This is one of the highest position in the field of Digital Marketing. To achieve this position one must at least have 5-7 years of experience in Digital Marketing. The DM Manager/Director looks after the overall marketing development. He has to make strategies to ensure and drive more traffic, look after digital marketing campaigns, make improvements in website and look after updation of website on regular basis.
Web Developer & Web Designer
The term Web developer or web designer is often used interchangeably. These are the people who are responsible for designing of beautiful websites that we see on the internet. The role of web developer/designer is to design, do the coding and keep on modifying websites to make it more appealing and user friendly. Prior knowledge of Java Script, JQuery, HTML, CSS and web programming is required to get into this role.
Social Media Executive and Social Media Manager
The basic requirement for this role is lot of knowledge about all social media platforms and lot of creativity as the role of social media executive/manager is to keep a check on the latest social media trends and further develop social media strategies accordingly. He has to regularly co-ordinate and directs the content team and client servicing team in creating quality content or video etc.
A well designed website is of no use if the customers /consumers cannot reach the website easily. The role of hires SEO executives/experts is to promote the company’s website all over the web. They have to make sure that the content on the website is search friendly. Further they conduct keyword research, research about SEO tools, build sitemaps etc. So overall they are responsible for getting more traffic on the website and improving the Google rankings.
The responsibility of PPC/SEM expert is to create ads, manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc.They through ads and all, generate a lot leads for the company.
Content marketer is someone who creates content for the websites ensuring that it has all the qualities of going viral. He co-ordinates with other teams and takes their feedbacks and incorporates their inputs in content, following content trends, etc. He further ensures the promotion of content through SEO. So basic requirement for this role is not only lot of creativity but also a strong hold on impeccable knowledge of English language.
There are many other roles or designations in Digital Marketing which depend upon company and their own requirements. Some of them are:
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
- Digital Agency Account Director
Digital Marketing has and will have significant future scope in upcoming years. With a smartphone in almost every hand and other handheld devices, the need of marketing business and products on digital platforms will surely increase
Digital marketing with its so many elements like SEO, SMO, PPC, Email Marketing seems to be having greater future with the increased online presence of people. Digital Marketing will remain as the most powerful way of marketing in the future. Therefore, Faculty of Management Studies MBA program at Manav Rachna International University is designed to develop digital marketing skills and make students ready for the Plan D – Digital all the way.
By Ms. Amandeep Dhaliwal, Assistant Professor, Faculty of Management Studies, Manav Rachna International University
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