MICAn Dreams in the Making #4: Shivani Gandhi’s summers at Royal Enfield

“Coming from a finance background, I spent a lot of time analysing numbers and looking at the back end of marketing efforts. During my internship at Royal Enfield, I hope to understand the premium product market and to execute different marketing techniques in a segment that has always fascinated me. At the same time I hope to gain insights into the consumer purchase behaviour and how that translates to such strong brand loyalty — enough to have a cult following of its own.I believe that actual on ground exposure will equip me with some invaluable insights.”


Shivani Gandhi

Interned as Marketing and Sales, Royal Enfield

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