Dear
readers,
This quiz
consists of actual questions from various Banking entrance exams held during
the last few years. Leave your answers/ responses in the comments section below
and we’ll soon let you know the correct answers!
1.
Selling process includes?
(1) publicity
(2) lead generation
(3) cross-country contacts
(4) product designing
(5) product redesigning
2. Marketing
strategy means?
(1) idea for further income
(2) old techniques of sales
(3) ways to improve marketing activities
(4) ways to increase production
(5) networking
3.
Market information means?
(1) knowledge level of DSAs
(2) information about marketing staff
(3) information regarding share market
(4) knowledge of related markets
(5) latest knowledge about technology process
4. The
internal marketing environment includes?
(1) the human resource department
(2) the operations department
(3) the accounting and finance department
(4) the research and development department
(5) All of the above
5. One
of the following is not included in the 7 Ps of marketing. Find the same?
(1) product
(2) price
(3) production
(4) promotion
(5) None of the above
6. The best promotional tool in any marketing is?
(1) pamphlets
(2) newsletters
(3) word of mouth publicity
(4) regional advertisements
(5) viral marketing
7. Buyer resistance means?
(1) buyer’s dislike for the product
(2) fight between buyer and the seller
(3) buyer’s hesitation to buy the product
(4) exchange of products
(5) buyer retracting the sale
8. Buyer resistance can be overcome by?
(1) cordial relation between buyer and seller
(2) good negotiation
(3) persuasive communication
(4) good after-sales service
(5) All of the above
9.
Market segmentation is useful for?
(1) target existing clients
(2) identifying prospects
(3) preferential marketing
(4) internal marketing
(5) All of
the above
10. Market segmentation means
(1) segmentation of sales team
(2) distribution of territory
(3) sales network
(4) division of market according to the requirement
(5) market share
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Answers
1(2) 2(3) 3(4)
4(5) 5(3) 6(3)
7(3) 8(5) 9(3)
10(2)