ITM Navi Mumbai organizes a study tour for Retail Management Marketing students to HyperCITY, Panvel

1st Year Retail Marketing Management (RMM) Students of ITM Business School, Navi Mumbai visited HyperCITY Super Store at Panvel, on 12th August, 2016 as a part of their Industrial Visit. Total 28 Students, divided into 5 Groups accompanied with Visit In-charge Prof. Shatabdi Das, Ms.Rachana Mane from RMM Department and Dharmendra Pandey (Placement Cell) for a Visit. Students had a great opportunity of viewing the store operations procedure understanding about back store, store operation,visual merchandising, marketing&promotions,loyalty programs for CRM, MIS Portal, ROI and many more, leading them to relate their theoretical knowledge with practical experience.The important aspects noted was the handling & placement of varieties of products as well as people management by the Store In-charge.Overall, it was a very enlightened visit and we would like to conduct such visit in upcoming months for our Students field knowledge enhancement.