International Conference on Marketing – 2015

 9 January- 10 January 2015

ITM Business School, Chennai had taken a massive leap this year with the International Conference on Marketing – 2015, that was hosted by the institution in association with IMRF.

The Conference saw about 124 delegates, scholars, academicians, and students from various parts of the world converging at ITM Chennai, to discuss the many facets and various prospects of Marketing and allied fields, from an international perspective.

The two day conference was held on the 9th and 10th of January. The event was inaugurated with the lighting of the VidyaJyoti by the Chief Guest, Mr. Raja Krishnamoorthy, eminent Management Consultant and Film Personality, along with Prof. Lakshmi Mohan, Campus Head, ITM Chennai and Patron of the Conference, Dr. Ratnakar, Chairperson of IMRF, Prof. Jaikumar, Registrar, ITM Chennai and Prof. Sathya Saminadan, the Convener of the Conference. The highlight of the International Conference, was the release of the Research Journal comprising of diligently selected research papers that were presented at the Conference.

Mr. Krishnamoorthy’s speech on “Brand internalization and Organizational Culture”, which received a standing ovation marked the highpoint of the day. Dr. Prasad Padmanabhan, Myra Stafford Preyor Chair of Free Enterprise and Sam Walton Fellow, St.Mary’s University, San Antonio, Texas USA, struck a chord with the audience on “offshoring pollution and Government Regulations”, the central theme of the research paper that he is working on. The speeches were followed by presentations of Research Papers, after which dignitaries were escorted to visit the office of Tata Consultancy Services, at Siruseri for a formal visit and High tea. The evening came to a close with the Cultural Programme where the students of ITM had showcased their myriad talents and a grand dinner hosted in honor of the guests.

The second day saw an array of research papers being presented by Scholars from India and abroad. The guest speaker of the day, Dr. Gurprit Kindra, recipient of the Best Applied Marketing Paper as well as the Fondation de Recherche en Administration de l’Université de Sherbrooke awards at the 1990 Administrative Sciences Association of Canada (ASAC) Conference, is also working on a World Bank project in the area of strategic communications for parliamentary staff in emerging democracies; He had brought to light the interesting case of Cohiba, reflecting on the IPR and legal aspects of Marketing. The conference ended on a grand note with an excellent valedictorian speech by Mr.Manoharan, Principal Consultant and Head of Special Initiatives, Tata Consultancy Services and Chief Guest of the day. Participants and delegates who had attended the conference were felicitated on behalf of ITM Business School in appreciation of their academic and research rigor.

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