Mr. Vijay Mahajan was on the IIT Kanpur campus on the 21st of march to receive the distinguished alumni award for this year and deliver a lecture on globalization. Mr. Mahajan, former dean of the Indian School of Business, holds the John P.Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards, including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy.

Mr. Mahajan stressed on the opportunities open to the 86% of the world in unleashing new growth and profitability by serving everyone else. Speaking of the United States of America-which is perhaps a paragon of development and prosperity, Mr Mahajan said their strength lies in their immigration policy, 33% of the population in the US is migrant population, contributing significantly to its development. NRI’s home from abroad create a demand for luxuries, which is met by the large number of 5 star hotels, and emerging airlines (Jet airways). Mr. Mahajan stated that the developing world is more in touch with the problems they face and probably more capable of giving the right solution.

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