The game has three levels. In the first level, players were challenged to develop a small provider of express services into a national champion through sound management decisions. The interactive application asks for strategic and operational decisions and simulates their effects on the business in a realistic manner. The Great Lakers were amongst 500 others that made it past the first round.

In the next main round, the first level’s top players competed in three different areas of logistics services, namely forwarding, express, and supply chain services. They were playing in teams of five players that are put together from countries all around the globe. Effective intercultural communication was one of the key competencies for success according to DHL.

In the Final Level, the teams have to develop their company into a sustainable market leader through focus on quality of service, customer orientation, and innovation. The successful teams will have the opportunity to interact and establish contact with top managers at Deutsche Post World Net – the sixth-largest private employer in the world, besides the finalists can win prizes with a total value of more than 50,000 Euros.

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