The Great Lakes Herald is a half-yearly journal of the Great Lakes Institute of Management, Chennai, India. The mission of “Great Lakes Herald” is to translate research findings on important issues concerning management and business for non-specialists and present new evidence that describes the world of management and business. It aims to publish articles that rely on evidence as opposed to opinion for their arguments. All articles are fundamentally based on research evidence, which can be quantitative or qualitative. The journal is open to a range of evidence, including case studies, qualitative research broadly defined, and statistical analyses.

Articles could be either empirical or conceptual. A typical empirical article will report research that tests, extends, or builds management theory and contributes to management practice. All empirical methods — including, but not limited to, qualitative, quantitative, field, laboratory, case study, and combination methods — are welcome. The article will make strong empirical and theoretical contributions and highlight the significance of those contributions to management and business. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for the theory and practice of management and business.

A typical conceptual or review article will include a review of what we already know about particular topics, with an orientation specifically toward practical implications. It will summarize what we know about a particular topic, going beyond a review of what research has found by organizing the material in ways that add value, drawing conclusions for practice, and thinking through the broader implications of the topic for society or public policy. A test of a good conceptual or review article is whether readers learn things that they would not have gathered from reading the original research. A high degree of originality is expected in integrating and presenting past research evidence.
The first issue has articles from academicians from across the globe and people from industry covering varied topics.
For more details on the journal pls. check
http://www.glakes.org/herald.htm
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