PGDM Communication (Two Year Full Time
AICTE Approved Post Graduate Programme)
1. To whom your Programme is meant
for? Alternatively, what kind of traits do you expect the aspirants to be
ideally possessing?
The PG Communication
Programme is structured for individuals who aspire a
career in the area of brand creation and management. The course is developed
keeping in the mind the ever-changing trends in media and advertising. Niche
subjects like Celebrity and Sports Marketing, Communication Analytics and Media
Planning and Buying, Analysis of Creative, Digital Marketing (Stage I and Stage
II) are well integrated into the course
to ensure development of a business professional in the Advertising and Communication sector. Aspirants applying
for this particular course must possess passion and love for advertising,
orientation towards numbers, skill to analyze ads, creative mindset and a
learning attitude. Conceptual and strategic thinking with a compelling service
attitude will be highly desirable.
2. Indicative career opportunities to
students who would successfully complete the Programme (sectors/ job title/
prospects down the line)?
On completion of
the 2 year PGDM Communication Programme the candidate can widen his horizon of jobs
and opportunities in various fields like Account Planning, Account Management,
Media Planning and Buying, Data Analytics, Rural Marketing and Communications,
Digital Analytics, In-film product Placements, Celebrity and Sports Marketing, etc.
Graduates from BMM/BMS/BCOM/Psychology/Economics/ Commerce/ Engineering etc can
enroll for this course to enhance their knowledge and skillset for an
aspiration professional career in Advertising and Communications.
Job
Titles
·
Media Planning and Buying jobs
in Media Houses
·
Jobs in Advertising Agencies
for roles like account planning, digital planning, account management
·
Research companies
·
PR agencies
·
Event Management Firms
·
Brand Activation and Affinity
Programs
·
Corporate Communication jobs in
large companies