Ahmedabad Universitys Amrut Mody School of Management (AMSoM) in collaboration with, Judge Business School Executive Eduaction, University of Cambridge is launching an Executive MBA programme for family driven businesses with the first batch of participants in January, 2011. The programme has been designed for strengthening and developing participants abilities to overcome the challenges of family businesses and offers a global management education with a significant focus on the local context and content. By learning to maximise the family business’s strengths and minimise its vulnerabilities, its participants will be able to drive high performance, ensure shareholder loyalty and sustain healthy family relationships.

Certificates from Pembroke-Kings College and Judge Business School, University of Cambridge will be awarded to participants on completion in addition to the MBA degree from AU. Participants will draw the benefits of this one-year programme on an 8.5 acre campus at a prime location in Ahmedabad, Gujarat. Participants can also tap into the networks and resources of other elite institutes associated with the Ahmedabad Education Society like the Indian Institute of Management, Ahmedabad (IIM-A), CEPT University and National Institute of Design (NID). Participants will be provided accommodation in a hostel with all amenities some of which are Wi-Fi, Laundry, Dining, single-rooms/double-rooms and en suite bathrooms.

Few of the broad areas that will be addressed in the curriculum to help participants better position their families and companies for ongoing success are:

  • The integration of a familys strength with the strength of its businesses
  • Sustaining positive family-work relationships and shareholder relationships
  • Improvising upon successful family business practices
  • Adopting growth strategies that maintain family control
  • Creating an effective board of directors and advisory board
  • Planning the extent of family involvement
  • Developing the next generation as effective managers and shareholders
  • Managing ownership and leadership transitions

The programme will have a specially adopted two-pronged approach:

AMSoM Advantage

Participants might be competitors outside of this programme but in it they will learn to develop camaraderie and the values of healthy competition. Like the benevolent family head who guides the younger members, the AMSoM faculty handpicked from the best in the country and comprising former IIM deans, directors and faculty, will provide the participants with an umbrella cover to help face the challenges of this special kind of business. A key feature of this programme is the concept of mentorship wherein each participant will have a member of the faculty as a mentor who will guide them not only for the duration of the programme but even after its completion. In AMSoM, participants will find a richer learning experience, a community of support and a close-knit network of business and personal relationships that lasts a lifetime.

Cambridge Immersion

Cambridge is renowned across the world as a hub of entrepreneurship and fresh thinking. The Cambridge ‘ecosystem’ has around 900 high-tech firms within the 80 kms. of the town centre and the largest investment per capita in Europe. The Cambridge experience will leave an indelible mark on all who experience it, and an AMSoM Executive MBA participant will have the rare opportunity to spend six weeks of quality time in Cambridge. Participants will be engaged with the Pembroke-Kings Programme (PKP), comprising interaction with the PKP faculty and participation in classroom sessions and seminars, for four weeks out of their six-week stay at Cambridge. The Pembroke-Kings Programme offers an exceptional opportunity to experience Cambridge and the chance to rub shoulders with fellow participants from Harvard, Yale, Penn, Brown, Brigham Young and the University of California. Outside the classroom, a diverse and fun range of social, cultural and sporting activities are on offer, together with exciting travel options around the UK and Europe. The remaining two weeks, participants will engage in the Entrepreneurship Module at Judge Business School, University of Cambridge.

The admission forms for the January 2011 batch of the Executive MBA programme are currently available at http://www.ahduni.edu.in and will be accepted up to December 31, 2010. The admissions are on merit basis which includes the undergraduate degree results, GMAT/CAT/equivalent MBA entrance test scores and a personal interview.

(Note: This is a sponsored article and has NOT been written by the PaGaLGuY Editorial Team. It is intended from an informational perspective only and it is upto the readers to research and verify the claims and judgmentsin the article before reaching a conclusion.)

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