DoMS IIT – Roorkee Internship Diary #4

“I was intrigued by the culture at Mother Dairy after speaking to some of my acquaintances who had gone through the summer internship at Mother Dairy. As Mother Dairy is one of the largest companies in India. I felt that an internship at Mother Dairy was a great platform for me to gain deeper insights from the large network spread by them.

I was interning at the Marketing Department, during which I was assigned to a couple of major engagements and had the opportunity to put my marketing knowledge into practice and perform actual research for the company. My Job Scope included research from the scratch with the available real data of the vendors & customers via Retail Shops & Distributors. I enjoyed performing data analysis and providing my valuable insights. In detail, I was engaged in all the marketing related activities with the core team. I got to learn a lot of technical knowledge and gain valuable hands-on experience through my engagements.

I like how interns are treated just like full-time associates and get assigned actual and meaningful tasks which are crucial and beneficial to the marketing engagements. It feels great to be a part of the actual marketing team! The time spent working on a project with other interns from various department form some of the most memorable parts of my internship.

I gained deeper insights of marketing in such a big firm. It has helped me significantly with my career planning. I developed a better understanding of the career path through the internship, helping me to make an informed career decision.”

Deepali Singh 

Batch 2016 – 18

DoMS IIT – Roorkee