Continuing the tradition of excellence, Department of Management Studies, IIT Delhi organized the Marketing Rostrum on the 10th of September, 2005. The Rostrum is a annual seminar series at DMS, IIT Delhi where leading personalities from the corporate world exchange ideas and interact with the student community on relevant topics in the current business scenario. Marketing Rostrum brought to light the various aspects in the area of Building Brand Equity in Today’s Competitive World. The event was chaired by Mr. Rajat Baisya, Ex- CEO, Emami and currently a faculty at DMS, IIT Delhi. The following dignitaries shared their views with the students in this interactive program.

Mr. Rajiv Kanwal (Ex. CEO, Kelvinator)
Mr. Chandra Sethi (CEO Rickitt Benkiser)
Mr. NC Patnaik (Ex. Country Head Ranbaxy)
Mr. Deepan Sethi (Director, QED Solutions)
Mr. Arun Shankar (Brand Director- Strategy, Eicher Group)
Mr. Sam Mitra (VP- Minerals, Tata Group)
Ms. Nandini Das Ghoshal (Sr. Consultant, KSA Technopark)

The seminar began with the first session by Mr. Rajiv Kanwal and Mr. Chandra Sethi, who gave important insights about the gravity of building brand equity and protecting it by providing real life examples.

The second session proceeded with presentations by Mr. N. C. Patnaik,, Mr. Deepak Sethi, and Mr.Arun Shankar. The speakers spoke about the importance of brand equity for non FMCG products, branding as a marketing science and the theoretical and practical aspects of brand equity respectively.

The third session saw lectures by Mr. Sam Mitra, who spoke on brand equity in the international B2B context and Ms. Nandini Das Ghoshal, who spoke of brand positioning and brand management for a young and resurgent India.

The day long event attracted participation, not only from within IIT Delhi, but also from the industry and other B Schools in the capital and provided an excellent platform for the students to learn about brand equity from the corporate world.

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