XIM Bhubaneswar hosted COMMUNIQUÉ 2023, bringing together industry experts to discuss trends in communication, branding, and multi-channel strategies. The event, held on 26th November 2023, centered on the theme “Effective Communication In The Times Of Infinite Exposure”.
The event was hosted on 26th November 2023 and was graced with the presence of Mr. Deepak Mohanty, Vice President, Strategic Business Change, HSBC; Ms. Shivani Talim, Ad Sales, Jio Cinemas; Ms. Abhilasha R Gupta, Brand Manager – East Cluster, Vodafone Idea Limited; Mr. Nithin Monteiro SJ, Doctoral Scholar, School of Governance & Public Affairs, who shared their valuable insights with the audience.
Eminent Speakers and Key Takeaways
The conclave featured thought leaders such as Mr. Deepak Mohanty (HSBC), Ms. Shivani Talim (Jio Cinemas), Ms. Abhilasha R Gupta (Vodafone Idea Limited), and Mr. Nithin Monteiro SJ (School of Governance & Public Affairs). Each speaker provided practical insights drawn from their professional experience.
Ms. Talim highlighted the importance of data-driven advertising. She also emphasized that real industry success stems not just from creative elements, but from analytical backing. For example, her journey from Bangalore to Bhubaneswar showcased the diversity of communication touchpoints encountered daily.
Meanwhile, Mr. Mohanty advocated for push and pull approaches in advertising and stressed aligning brand messages with customer journeys. He further pointed out that banks are increasingly leveraging tokenization, NFTs, and blockchain for effective multi-channel communication.
On the other hand, Mr. Monteiro illustrated how varied communication strategies can sometimes backfire, especially when brands send mixed messages. He reminded attendees that disruption often leads to valuable innovation.
Ms. Gupta advised brands to maximize exposure using multi-channel approaches while customizing content to each platform. She specifically noted that understanding where the target group spends time is essential for breaking through the clutter.
Engaging Discussions and Audience Interaction
After the presentations, the Q&A session fostered interactive dialogue between students and industry experts. Consequently, topics like influencer marketing, omnichannel strategy, and customer experience optimization received special attention.
Event Closure
In conclusion, Prof. Francis Thomas Castelino wrapped up the event with closing remarks, followed by a vote of thanks from IlluminatiX coordinator Amiya Anupam.