Speaking with the students on his new formula for marketing, Dr Kotler varied from his popular theory of 4Ps and emphasised on the customer and not the product. The 4Ps of marketing as earlier propounded by Dr Kotler are product, price, promotion and place. “We have to look beyond the 4Ps. Value addition to the […]

Dr. Philip Kotler will be in India on an invitation from Great Lakes to address the participants of the seminar titled ‘Marketing Mantras’, in Chennai on July 17, 2006, in Bangalore on July 18, 2006 and in Mumbai on July 20, 2006. The event will be attended by the various prominent personalities of the Indian […]

Almost all of us are now at a juncture in our preparation where we have to decide between studying and taking tests. But where one ends up depends a lot on where one started from. Hence let’s look at the possible stages where a student could find himself/herself. We can then look at when one […]

Large-scale construction work is on inside GIM’s idyllic campus. But if you look at the 200-year-old heritage building that was once a hospital, you will hardly notice any signs of revamp. GIM has preferred to retain the vintage exterior look of its structure, making it the only B-school which does not look like a B-school! […]

Your overall score out of 800 results from your performances in quant and verbal, each of which is first scored independently on a scale of 0-60. These subscores are then combined to yield your overall score according to formulae to which only ETS (the organization that administers the GMAT) is privy. Each subscore (verbal and […]

While the SP Jain Institute of Management and Research (SPJIMR) started the two-year FMB niche programme a decade ago, other local biggies of Mumbai like the LN Welingkar Institute of Management Development and Research and the Narsee Monjee Institute of Management Studies (NMIMS) have launched this course in the past couple of years. How different […]

Melbourne Business School, Australia and Thunderbird, The Garvin School of International Management, USA, for example, look for a minimum of two years professional experience. IE – Instituto de Empresa, Spain and Cass Business School, UK, specify three years, while at Ashridge, UK, the minimum specification is five years previous work experience. One of the main […]

Demand for places at the best business schools keeps growing every year. Rosemaria Martinelli, former Director of Admissions at The Wharton School reports that applications have increased by 30% in the last few years. The Wharton School receives over 15 completed applications for each of the 780 places available. Of these, students from outside the […]

With its reputation as the home of management education – the MBA was ‘invented’ at the Tuck school in New Hampshire well over a century ago – the USA has long been a major draw for Indian students. However, its attraction has been undermined since 2001 due to the tightening of immigration regulations and the […]

One of the largest and longest established b-school information fairs, the QS World MBA Tour will be visiting location on date giving aspiring MBAs from country the opportunity to meet admissions teams from many of the world’s top schools and gather information on topics such as programme length and content, local conditions, GMAT testing, faculty […]