Participants are expected to send in their venture plan based on the above mentioned theme. To mentor the shortlisted teams, a two day Boot Camp (Prerna) would be conducted in TISS Campus two weeks prior to the final event. A panel of experts will mentor the participants and help them improvise their plans. The final […]

Annually hosted by L’OrAal, a leader in cosmetics, the event is an international marketing competition. It requires a team of three students from the same university to take on the roles of marketing brand managers for the existing LaOreal brand, Vichy. The teams are supposed to create their own product from within the brand, develop […]

The initiative was conceived in association with Pragati, the social work club of IIM Indore. The idea struck Maninder when he and his friends were searching for an NGO working on RTI but couldnat find one. The initiative is a not-for-profit one. Plans are in place to financially sustain the site through sponsorships. All financial […]

aThe purpose of the discussion is to question the variables that are believed to be the foundation of competitive strategies that firms and management theories have adopted since ages and also question the modified inclusive strategies that firms have been adopting in the recent yearsa, said Dr. Amar Nayak, who also moderated the discussion. The […]

Guidelines for Paper Submission:a The maximum length of the paper is 8000 words. The paper format should follow the style guide of Great Lakes Herald (http://www.greatlakes.edu.in/herald.php)a The entire paper must be in ONE (1) Microsoft word document and should be sent as an attachment via email to [email protected] Allowance for travel and stay will be […]

Monika, a Bhavishya member said, aIt was a very enjoyable afternoon. The children at the college were always ready with a joke or song, with no dull moment in between. Fully acknowledging the occasion of the 61st Independence Day, the students showed how passionate they are for India, as patriotic songs outnumbered the peppy numbers. […]

Mr Ajit Balakrishnan, CEO of Rediff.com addressed the gathering and shared with the budding entrepreneurs. aTo be a successful entrepreneur today you need to think big, act quickly and innovate using high end technologya- said Mr. Balakrishnan. He believed that the youth of today is capable of building a bigger and better India. aThis is […]

The focus of the talk was primarily on the concept of normative framework which again has four integral concepts under its head in the form of livelihood, equity, sustainability, and democratization. Further the ecosystem was made the central theme of the discussion and it was stated that natural resources are ecosystem resources and that ecosystems […]

The Ashwamedh Seminar is a series of events conducted in the campus and over the internet based on the theme of the seminar. There are activities inside the campus in the form of workshops, quizzes, discussions. There is participation through the internet where the entire management and engineering institutes as well as corporate industry are […]

The speaker for the Marketing presentation was Mr Arvind RP of Britannia Industries Ltd. He discussed about the aSTP Processa, along with aHow to Enter a New Market and New Categoriesa. He explained the various challenges involved in entering a market; the methods to be followed while analyzing and identifying the appropriate market, and getting […]