Articles in MBA Entrance Exams 2024
The event started with a satirical play titled aThe Wedding Storya. The play opens with a storyteller who is telling a story of a gorgeous bride and a handsome groom. Throughout the play, the couple rudely interrupts the storyteller and contradicts every detail of the wedding. The storyteller lashes out and tells the real wedding […]
The session began with Mr Mariwala narrating the story of how Bombay Oil Industries Ltd. (BOIL) began as a small family owned unit engaged in producing and selling branded vegetable oil. Mr. Harsh joined BOIL after his graduation in 1971 and eventually took over its consumer products division in 1980. Here he realized the need […]
Dr Harsh Vardhan Verma, Faculty of Marketing at FMS Delhi, in his keynote address talked at length about the crumbling boundaries and the compulsion that corporates essentially face to go global in order to stave off competition. He also spoke about the DNA of brands and how certain brands do not need to abenda since […]
The first batch of the programme was started last year and has justconcluded the placement process. The average salary offer was Rs 15lakhs and the highest offer was Rs 25 lakhs. The companies where thestudents have been placed include Procewaterhouse Cooper, CenturyPlywood, Cummins, Infosys, Jindal Steel, Reliance ADA, Satyam, Ranbaxy,Tata Power etc. Interestingly, no foreign […]
First in line was the panel discussion on Innovation in Sales and Distribution. Participants included Mr Apoorv Varma, Corporate advisor, CEEZAY Trade Mart; Mr Rahul Goel, National Sales Head, Sony Ericsson and Mr Samik Dasgupta, VP, Yes Bank. The post lunch session began with the studentsa presentation contest on the topic aInnovative Brand Buildinga. The […]
Dr Vikas Amte, a man who calls himself the jailor of the prison called Anandwan, told the students about his father and family, their journey till date, the obstacles they faced, the initiatives they have undertaken and how successful they have been in their endeavours. He displayed various products made by the people of Anandwan. […]
Ideas that involve or leverage technology in any sphere of humanactivity – be it services, agriculture, manufacturing, construction oreducation stand a good possibility of qualifying. The competition isalso open to ventures that are in early stages of planning andexecution. Winners of the competition will be considered eligible forfunding amounting to a minimum of USD 500,000 […]
While addressing the gathering on aCustomer Service a From Chidambaram to Chicagoa, Bhaskar Bhat, Managing Director, Titan Industries Ltd. said, aThe business today is no longer just customer centric, it is customer driven. It is the people who make all the difference in a business. Businesses need to be leadership driven, and the top management […]
Spread over two days, the event starts with the inaugural ceremony by Mr Sanjeev Jain, MD, Parsvnath Developers Ltd. The floor will then witness Mr A Gangoly (National Sales Director, Wrigley), Mr Rahul Goel (National Sales Head, Sony Ericsson) and Mr Samik Dasgupta (VP, Yes Bank) for a panel discussion on aInnovations in Sales and […]
The Great Lakes motto is aGlobal mindset, Indian rootsa a achieving the best international management education combined with Asian values. As an extension, during this tour they will attend classes at various universities in the above countries and interact with their students. aIt is not all about attending lectures. We also have Sentosa Island and […]