What are the top challenges that you want to solve today for your institution? To identify the new, growing and rapidly expanding mass communication and media sectors of the economy and industry and to simultaneously evolve, deliver state of the art learning modules for empowering students to meet the business challenges in the field of […]

B-Schools in India have always been very reluctant in disclosing information about admission process. After the enactment of RTI in 2005, MBA aspirants got the right to access the information from government B-Schools about admission criteria & marks in GD/PI/WAT components but still there is very little awareness about it. Meanwhile some colleges came forward […]

There is a famous saying that “brand equity” is as important as the future cash flow of a firm. When it comes to discount strategy of a firm, a good brand is worth even more than that. The term brand has its origins in the old Norse verb “brandr” which means to burn. This relates […]

Do you know why some Ordinary Aspirants Achieve Breakthrough results in Record less time while some Extra-ordinary Aspirants seem to Struggle for years? The answer doesn’t lie in their mental agility, toughness, intelligence. It’s something totally different. Hear me out. Your final success is determined by your CONSTRAINTS.Those often hidden success-barriers that quietly undermine your […]

Dear Puys, Sorry for this long and irrelevant post on this sacred thread of achievers and winners. This is not a success story, as you might have guessed from the starting lines, but another rant from an underdog. I did not want to post this here, but I was sure that if there was a […]

The following is a mail sent by a 20-year old guy to his 20-year old love. Currently, he is studying in Chennai (mathematics undergraduate), lives in Calcutta, and his girlfriend is in Delhi (studying engineering at Amity University) (Prerna is a friend in her college). They haven’t seen each other in a year, and often […]

With so many things going around : Is it worth doing an MBA is my only question? And if I go for it what to do – Finance or Marketing or HR or what? I have completed my MBA in Marketing from a reputed college and I am still Jobless. What does this proves, the […]

I have never been an extraordinary achiever, someone who excels at everything he does. I have been very mediocre person, failing at each and every point I could have failed. Always followed the traditional path everyone followed around me, did HSC with Science, prepared for IIT, landed in a Deemed Engineering college(Where education means Business),Got […]

Management Aptitude Test (MAT) is an essential entrance exam for all B-school aspirants conducted by All India Management Association (AIMA). This exam covers 5 sections which can be classified as language comprehension, mathematical skills, data interpretation, logical reasoning and general knowledge. MAT scores are valid for most of the management institutes. It helps students to […]

The petitions filed by disgruntled CAT 2013 candidates in various courts across the country have made little progress. In most of the cases, the IIMs have either failed to respond or been absent for the hearings. This has only attracted fresh ‘hearing’ dates. The case at IIM Indore came up last week but not all […]