The convocation address was delivered by Uday Gharpore, CEO ATOSOrigin at the sprawling institute campus in Mumbai. Some of the other guests on the occasion to congratulate the graduating students were Mr Samik Biswas, CEO – McKinsey KC, Mr Aveek Mukherjee, CTO – ANZ, Mr Soumitra Sen, President, Brand Therapist – Mudra Communications, Ms Vidya […]

A symbiotic relationship and close interaction with the industry on one hand provides an opportunity to the students to hone their management skills in a real life business environment and on the other provides a forum to the industry to discuss plausible solutions to contemporary/current business challenges. Keeping this aim in mind, the seminar at […]

As you probably know by now, the GMAT is a Computer Adaptive Test (“CAT”). This means that the questions that you see on the exam are selected by the computer based on your performance on earlier questions. For example, if you answer a question correctly, your next question will be harder. If you answer a […]

Author of the 1967 classic ‘Marketing Management’, Dr Philip Kotler shares space with Bill Gates, Peter Drucker and Jack Welch as the world’s most influential management thinkers. Currently the SC Johnson & Son Distinguished Professor of International Marketing at the JL Kellogg Graduate School of Management, Northwestern University, USA, Dr Kotler is a consultant on […]

As an alternative to increasing seats in existing courses, KJ Somaiya is walking the expansion road by starting new courses. Beside short term courses, KJ Somaiya has launched a two-year Retail Management course in partnership with Pantaloon. MMS vs PGDBA Among the two flagship courses of KJ Somaiya, the Masters in Management Study (MMS) is […]

Speaking with the students on his new formula for marketing, Dr Kotler varied from his popular theory of 4Ps and emphasised on the customer and not the product. The 4Ps of marketing as earlier propounded by Dr Kotler are product, price, promotion and place. “We have to look beyond the 4Ps. Value addition to the […]

An IIM Ahmedabad alumni and one who cherishes interacting with fresh minds, he gave the audience an insight into both the FMCG industry and the turn around of certain flagging brands. With the beauty and health sectors witnessing a considerable growth rate over the past 10 years, the skincare industry has become one of the […]

Dr. Philip Kotler will be in India on an invitation from Great Lakes to address the participants of the seminar titled ‘Marketing Mantras’, in Chennai on July 17, 2006, in Bangalore on July 18, 2006 and in Mumbai on July 20, 2006. The event will be attended by the various prominent personalities of the Indian […]

With supermarkets and shopping malls coming up at an ever-increasing pace, retail management is perhaps one of the fastest growing careers in recent times. The Indian retail sector is considered to be one of the largest in the world. Along with retailers such as Shoppers stop, Pantaloon, Westside even big business conglomerates like Reliance are […]

Almost all of us are now at a juncture in our preparation where we have to decide between studying and taking tests. But where one ends up depends a lot on where one started from. Hence let’s look at the possible stages where a student could find himself/herself. We can then look at when one […]