The workshop was held on August 27, 2005 and the day was divided into two sessions. Session 1 addressed issues related to Marketing Research, Segmenting, Targeting and Positioning. Student participation came from top notch B-schools of Mumbai, viz. SP Jain, JBIMS, NMIMS, SJMSOM, TISS and the host NITIE. All participants were given a case one […]

Finance Continuum at SJMSOM, IIT Bombay SJMSOM successfully conducted Finance Continuum – the third link in Continuum-2005 on August 21, 2005. .’Continuum’ is a rolling seminar series at SJMSOM which brings together the leading personalities of the corporate world in a single platform and covers the latest in management trends. The main theme for Finance […]

There is sound reason why Dr Bala V Balachandran, a JL Kellogg Distinguished Professor of Accounting Information Systems and Decision Sciences at the JL Kellogg Graduate School of Management, Northwestern University, is one of the most sought after men in the boards of top Indian companies. “We benefit tremendously from his presence on the board,” […]

Understanding of the pulse of the Indian consumer is often underrated, but it plays a very important role in the decisions and strategies of the business leaders. Management students need to meet and observe customers and understand them more closely as a part of learning marketing management, consumer behavior or personal selling. This has been […]

“The future holds tremendous promise,” was the unanimous sentiment at Samiksha, the panel discussion at NITIE deliberating on “INDIAN FINANCIAL SYSTEM – Reflections on reforms and trends.” The latest edition of Samiksha held in the NITIE, Mumbai auditorium on July 23 2005, witnessed an audience from almost all B-Schools across the city coming to hear […]