‘Marketing Maestrosa organized at JBIMS

The day started off with Prof Arun Sehegal, CEO Chempro and a faculty at the institute, teaching the nuances of selling to the students. The students then bid for products which they thought would fetch the highest return on investment. Students tried various ways to sell the products, ranging from setting up road side stalls on Colaba Causeway to approaching corporates on Dalal Street, from selling merchandise to cottage industry outlets to hard selling over the phone, from making high margins to picking up bulk orders.

With twelve teams making the final cut, from only four hours of strategising, positioning and hard selling available to them, the students were able to create sales of more than Rs 45000., a 100 percent rise over that achieved in last year’s event. The Winners walked away with Rs 20,000 in cash and an opportunity to contribute a foreword to Prof Sehegal’s upcoming book on selling.