Program Launch: KJ Somaiya MBA Marketing with Jio Creative Labs
KK J Somaiya Institute of Management, Mumbai,,
has officially launched its full-time KJ Somaiya MBA Marketing Communications program in partnership with Jio Creative Labs (JCL). This collaboration combines classroom learning with real-world industry exposure, ensuring students gain a strong edge in the marketing domain.
The program integrates academic instruction with practical industry experience, affording students opportunities to work on real-world projects at JCL’s Mumbai facility. A guaranteed summer internship and masterclasses led by industry experts augment core courses in Integrated Marketing Communication, Brand Strategy & Storytelling, and Digital Content Creation, providing students with a thorough and career-focused education.
Programme Highlights (https://kjsim.somaiya.edu/en/programme/mba-marketing-communications/)
- Jointly offered by K J Somaiya Institute of Management and Jio Creative Labs (JCL) – Co-designed and actively shaped through ongoing collaboration between academic experts and industry leaders.
- Blended learning model: 3 days of classroom sessions at K J Somaiya Institute of Management and 2 days at Jio Creative Labs, working on live brand briefs, industry projects and contemporary lectures.
- Guaranteed Internships: All students receive assured summer internships at Jio Creative Labs.
- Live Industry Projects: Students work on real-world briefs drawn from JCL’s ongoing campaigns, engaging in real-time business scenarios and collaborating directly with industry professionals.
- Industry Masterclasses: Programme includes masterclasses led by senior leaders and experts from JCL and the broader marketing industry.
Eligibility Criteria
To apply, candidates must:
-
Secure at least 50% in graduation.
-
Qualify with CAT, XAT, GMAT, NMAT, or CMAT scores.
Therefore, aspirants should ensure they meet the minimum academic requirements before applying.
* GMAT scores valid from 1st January 2022 to Aug 2025
Admission Process
(https://kjsim.somaiya.edu/en/admission/mba-marketing-communications?vthmstablink=vtmhs1)
CAT/XAT/GMAT/NMAT/CMAT
Candidates can appear for CAT 2024/XAT 2025/GMAT* /NMAT & CMAT 2025.
* GMAT scores valid from 1st January 2022 to Aug 2025
APPLICATION FORM FILLING
Candidates need to visit the KJSIM website and fill out the application form before the deadline to be eligible for further processing. (https://admissions.somaiya.edu/)
SHORTLISTING FOR ONLINE INTERVIEW
Candidates will be shortlisted based on a Video resume.
FINAL ADMISSION
Candidates can log in to the application form to view the status of their application.
Candidates will be offered the programme based on their results of the Online Personal Interview and the availability of seats.
Note:
*Candidates applying through NMAT & GMAT are required to select K J Somaiya Institute of Management as one of the institutes for sending their scores in the NMAT & GMAT application forms/portal, respectively.
GMAT scores are valid for 3 years (from 1st January 2022 to Aug 2025)
Selection process
MBA – Marketing Communications
|
Parameters |
MBA- Marketing Communications |
|
Entrance Exam (CAT/XAT/ GMAT/NMAT/ CMAT) |
25% |
|
Video Resume |
25% |
|
Online Interview |
40% |
|
Academic Profile |
10% |
Application Process:
- Programme Application form fee is ₹ 1,000/- (Non-Refundable)
- Application link: admissions.somaiya.edu